InfoFi's Trial by Fire: How Tokenized Attention Survived X's Ban and Found Its Real Purpose
On January 15, 2026, Nikita Bier — X's head of product — posted a single announcement that erased hundreds of millions of dollars from a nascent crypto sector overnight. X would immediately revoke API access for any application that financially rewarded users for posting. Within 24 hours, KAITO plunged 17.7% and COOKIE cratered 15.5%. The InfoFi sector's total market cap dropped 13%, falling from roughly $367 million to $359 million.
The "attention economy" experiment that Vitalik Buterin had envisioned just fourteen months earlier seemed dead on arrival. But what happened next tells a far more interesting story — one about what survives when the easy money disappears.