Charles Schwab Crypto: How a $12T Brokerage Is About to Reshape Who Buys Bitcoin
The single biggest barrier to mass crypto adoption was never technology, regulation, or even volatility. It was the login screen. For the 34 million Americans who manage their retirement savings, stock portfolios, and bond holdings through Charles Schwab, buying Bitcoin meant opening a separate account on an unfamiliar exchange, navigating a bewildering interface, and trusting a company they had never heard of with real money. That barrier is about to disappear.