From Groceries to Gas Fees: How Walmart's $4B Super App Is Quietly Onboarding 3 Million Americans Into Crypto
When the fifth-most-downloaded finance app in America isn't PayPal, Robinhood, or Cash App — but a spinoff from the world's largest retailer — something fundamental has shifted in how ordinary people encounter cryptocurrency. Walmart-backed OnePay has gone from zero crypto exposure to 15+ listed tokens, 3 million monthly active users, and a $4 billion valuation in under three months. And most of its users weren't looking for Bitcoin. They were looking for a better checking account.