From KYC to KYA: Navigating the Future of AI Agents in Crypto Markets
It took the financial industry decades to build Know Your Customer (KYC) infrastructure. The industry may have only months to figure out Know Your Agent (KYA). As AI agents flood cryptocurrency markets—with estimates projecting one million autonomous agents operating on blockchains by late 2025—the question of who (or what) is transacting has become existentially urgent.
In October 2025, Visa unveiled its Trusted Agent Protocol amidst a staggering 4,700% surge in AI-driven traffic to U.S. retail sites. The message was clear: the machines are already shopping, and commerce infrastructure isn't ready.