Bluesky's AT Protocol Hits 43M Users — Why Crypto Builders Are Paying Attention to Decentralized Social Identity
Bluesky never wanted to be a Web3 project. Former CEO Jay Graber went out of her way to distance the platform from crypto, noting that "Web3 got very associated with cryptocurrency" and that Bluesky was instead "evolving social media into something open and distributed." Yet in 2026, as the AT Protocol surpasses 43 million users and its identity layer gets standardized at the IETF, crypto builders are quietly discovering that Bluesky may have built the decentralized identity infrastructure that blockchain never could scale on its own.
The irony is rich: a social protocol that explicitly rejected tokens and on-chain settlement is now influencing how AI agents, DAOs, and reputation systems think about portable, self-sovereign identity in the post-platform era.