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China's Blockchain Legal Framework 2025: What's Allowed, Banned, and the Gray Areas for Builders

· 9 min read
Dora Noda
Software Engineer

China presents the world's most paradoxical blockchain landscape: a nation that has banned cryptocurrency while simultaneously investing $54.5 billion annually in blockchain infrastructure, processed $2.38 trillion in digital yuan transactions, and deployed over 2,000 enterprise blockchain applications. For builders trying to navigate this environment, the difference between success and legal jeopardy often comes down to understanding precisely where the lines are drawn.

As of 2025, China's regulatory framework has crystallized into a distinctive model—one that aggressively suppresses decentralized crypto while actively promoting state-controlled blockchain infrastructure. This guide breaks down exactly what's permitted, what's prohibited, and where the gray areas create both opportunity and risk for Web3 developers and enterprises.


The Hard Bans: What's Absolutely Prohibited

In 2025, China reaffirmed and strengthened its comprehensive ban on cryptocurrency. There's no ambiguity here—the prohibitions are explicit and enforced.

Cryptocurrency Trading and Ownership

All cryptocurrency transactions, exchanges, and ICOs are banned. Financial institutions are prohibited from offering any crypto-related services. The People's Bank of China (PBoC) has made clear that this includes newer instruments like algorithmic stablecoins.

The crypto ban decree became effective from June 1, 2025, introducing:

  • Suspension of all crypto transactions
  • Asset seizure measures for violators
  • Enhanced enforcement mechanisms
  • Significant financial penalties

Stablecoins Under the Ban

In November 2025, the PBoC explicitly clarified that stablecoins—once perceived as a potential gray area—are equally forbidden. This closed a loophole that some had hoped might allow compliant stablecoin operations within mainland China.

Mining Operations

Cryptocurrency mining remains completely prohibited. China's 2021 mining ban has been consistently enforced, with operations forced either underground or offshore.

Foreign Platform Access

Platforms like Binance, Coinbase, and other international exchanges are prohibited in mainland China. While some users attempt to access these via VPNs, doing so is illegal and can result in fines and further legal consequences.

Banking and Financial Services

New 2025 regulations require banks to actively monitor and report suspicious crypto transactions. When risky crypto activity is identified, banks must:

  • Uncover the user's identity
  • Assess past financial behaviors
  • Implement financial restrictions on the account

What's Explicitly Permitted: Enterprise Blockchain and the Digital Yuan

China's approach isn't anti-blockchain—it's anti-decentralization. The government has made massive investments in controlled blockchain infrastructure.

Enterprise and Private Blockchain

Enterprise blockchain applications are explicitly permitted within the CAC (Cyberspace Administration of China) filing regime and cybersecurity laws. Private chains see more deployment than public chains in both public and private sectors because they allow centralized management of business operations and risk control.

Permitted use cases include:

  • Supply chain management and provenance tracking
  • Healthcare data management
  • Identity verification systems
  • Logistics and trade finance
  • Judicial evidence storage and authentication

The Chinese government has invested heavily in private and consortium blockchain applications across the public sector. Judicial blockchain systems in Beijing, Hangzhou, Guangzhou, and other cities now support digital evidence storage, contract execution automation, and smart court management.

The Blockchain Service Network (BSN)

China's Blockchain Service Network represents the country's most ambitious blockchain initiative. Established in 2018 and launched in 2020 by the State Information Center under the National Development and Reform Commission, China Mobile, China UnionPay, and other partners, BSN has become one of the world's largest enterprise blockchain ecosystems.

Key BSN statistics:

  • Over 2,000 blockchain applications deployed across enterprises and government organizations
  • Nodes established in 20+ countries
  • Resource costs reduced 20-33% compared to conventional blockchain cloud services
  • Interoperability across different blockchain frameworks

In 2025, Chinese officials announced a roadmap for national blockchain infrastructure targeting approximately 400 billion yuan ($54.5 billion) in annual investments over the next five years. BSN sits at the center of this strategy, providing the backbone for smart cities, trade ecosystems, and digital identity systems.

The Digital Yuan (e-CNY)

China's central bank digital currency represents the permitted alternative to private cryptocurrency. The numbers are substantial:

2025 Statistics:

  • $2.38 trillion in cumulative transaction value (16.7 trillion yuan)
  • 3.48 billion transactions processed
  • 225 million+ personal digital wallets
  • Pilot program covering 17 provinces

The digital yuan's evolution continues. Starting January 1, 2026, commercial banks will begin paying interest on digital yuan holdings—marking a transition from "digital cash" to "digital deposit currency."

However, adoption challenges persist. The e-CNY faces stiff competition from entrenched mobile payment platforms like WeChat Pay and Alipay, which dominate China's cashless transaction landscape.


The Gray Areas: Where Opportunity Meets Risk

Between the clear prohibitions and explicit permissions lies significant gray territory—areas where regulations remain ambiguous or enforcement is inconsistent.

Digital Collectibles (NFTs with Chinese Characteristics)

NFTs exist in a regulatory gray area in China. They're not banned, but they can't be bought with crypto and can't be used as speculative investments. The solution has been "digital collectibles"—a uniquely Chinese NFT model.

Key differences from global NFTs:

  • Labeled as "digital collectibles," never "tokens"
  • Operated on private blockchains, not public chains
  • No secondary trading or resale permitted
  • Real-identity verification required
  • Payment in yuan only, never cryptocurrency

Despite official restrictions, the digital collectibles market has exploded. By early July 2022, approximately 700 digital collectibles platforms operated in China—up from around 100 just five months earlier.

For brands and enterprises, the guardrails are:

  1. Use legally registered Chinese NFT platforms
  2. Describe items as "digital collectibles," never "tokens" or "currency"
  3. Never allow or encourage trading or speculation
  4. Never imply value appreciation
  5. Comply with real-identity verification requirements

The Ministry of Industry and Information Technology has indicated that digital collectibles represent a business model to be encouraged "in line with the country's conditions"—though comprehensive regulations haven't yet been released.

Underground and VPN-Based Activity

A vibrant underground market exists. Collectors and enthusiasts trade through peer-to-peer networks, private forums, and encrypted messaging apps. Some Chinese users employ VPNs and pseudonymous wallets to participate in global NFT and crypto markets.

This activity operates in a legal gray area. Participants take on significant risk, including potential detection through enhanced banking surveillance and the possibility of financial restrictions or penalties.

Hong Kong as a Regulatory Arbitrage Opportunity

Hong Kong's Special Administrative Region status creates a unique opportunity. While mainland China prohibits crypto, Hong Kong has established a regulated framework through the Hong Kong Monetary Authority (HKMA) and Securities and Futures Commission (SFC).

In August 2025, Hong Kong implemented the Stablecoin Ordinance, establishing a licensing regime for stablecoin issuers. This creates interesting possibilities for enterprises that can structure operations to leverage Hong Kong's more permissive environment while maintaining compliant operations in the mainland.


Filing Requirements and Compliance

For enterprises operating permissible blockchain applications in China, compliance requires understanding the registration framework.

CAC Filing Requirements

The Blockchain Provisions require service providers to file a recordal with the Cyberspace Administration of China within ten working days from the commencement of blockchain services. Importantly, this is a filing requirement, not a permit requirement—blockchain services don't require special operating permits from regulators.

What Must Be Filed

Blockchain service providers must register:

  • Basic company information
  • Service description and scope
  • Technical architecture details
  • Data handling procedures
  • Security measures

Ongoing Compliance

Beyond initial filing, enterprises must maintain:

  • Compliance with cybersecurity laws
  • User real-identity verification
  • Transaction record keeping
  • Cooperation with regulatory inquiries

Potential Policy Evolution

While 2025 has seen enforcement strengthen rather than relax, some signals suggest future policy evolution is possible.

In July 2025, the Shanghai State-owned Assets Supervision and Administration Commission indicated that the rapid evolution of digital assets could result in softening of China's strict position on crypto. This is notable as an official acknowledgment that the current framework may need adjustment.

However, any policy changes would likely maintain the fundamental distinction between:

  • Prohibited: Decentralized, permissionless cryptocurrency
  • Permitted: State-controlled or enterprise blockchain with proper oversight

Strategic Recommendations for Builders

For developers and enterprises looking to operate in China's blockchain ecosystem, here are the key strategic considerations:

Do:

  • Focus on enterprise blockchain applications with clear business utility
  • Use BSN infrastructure for cost-effective, compliant deployment
  • Structure digital collectibles projects within established guidelines
  • Maintain comprehensive compliance documentation
  • Consider Hong Kong structures for crypto-adjacent activities

Don't:

  • Attempt cryptocurrency trading or exchange operations
  • Issue tokens or facilitate token trading
  • Build on public, permissionless blockchains for mainland users
  • Encourage speculation or secondary trading in digital assets
  • Assume gray areas will remain unenforced

Consider:

  • The regulatory arbitrage opportunity between mainland China and Hong Kong
  • BSN's international expansion for projects targeting multiple markets
  • Digital yuan integration for payment-related applications
  • Joint ventures with established Chinese blockchain enterprises

Conclusion: Navigating Controlled Innovation

China's blockchain landscape represents a unique experiment: aggressive promotion of controlled blockchain infrastructure alongside complete suppression of decentralized alternatives. For builders, this creates a challenging but navigable environment.

The key is understanding that China isn't anti-blockchain—it's anti-decentralization. Enterprise applications, digital yuan integration, and compliant digital collectibles represent legitimate opportunities. Public chains, cryptocurrency, and DeFi remain firmly off-limits.

With $54.5 billion in planned annual blockchain investment and 2,000+ enterprise applications already deployed, China's controlled blockchain ecosystem will remain a significant global force. Success requires accepting the framework's constraints while maximizing the substantial opportunities it does permit.

The builders who thrive will be those who master the distinction between what China bans and what it actively encourages—and who structure their projects accordingly.


References

The 2025 Crypto Graveyard: $700M+ in Failed Projects and What Builders Can Learn

· 8 min read
Dora Noda
Software Engineer

In the first quarter of 2025 alone, 1.8 million crypto projects died. That's not a typo—it's nearly half of all project failures ever recorded, compressed into just three months. The carnage included well-funded startups backed by tier-one VCs, heavily marketed tokens that debuted on major exchanges, and political memecoins that briefly touched $10 billion valuations before collapsing 90%.

The crypto graveyard of 2025 isn't just a cautionary tale. It's a masterclass in what separates projects that survive from those that become case studies in failure. Here's what went wrong, who fell hardest, and the patterns every builder and investor should recognize.

The Numbers: A Year of Unprecedented Failure

The statistics are staggering. According to CoinGecko data, 52.7% of all cryptocurrencies ever launched have now failed—meaning they stopped trading entirely or dropped to zero liquidity. Of the nearly 7 million tokens listed on GeckoTerminal since 2021, 3.7 million are now dead coins.

But the velocity of death in 2025 broke all records:

MetricFigure
Q1 2025 project failures1.8 million
2024 project failures1.4 million
Percentage of all-time failures in 2024-202586%+
Daily new token launches (Jan 2025)73,000
Pump.fun graduation rate<2%

The math is brutal: with 73,000 tokens launching daily and less than 2% surviving past their first week, the crypto space became a factory for failure.

The Memecoin Massacre: 98% Failure Rate

No category collapsed harder than memecoins. A Solidus Labs report found that 98.6% of tokens launched on Pump.fun—the dominant memecoin launchpad on Solana—were rug pulls or pump-and-dump schemes.

Of the 7+ million tokens issued through Pump.fun since January 2024, only 97,000 maintained even $1,000 in liquidity. In August 2025 alone, 604,162 tokens launched but just 4,510 "graduated" to real trading—a 0.75% success rate.

The poster children for memecoin failure were the political tokens:

TRUMP Token: Launched to celebrate the incoming administration, TRUMP rocketed from under $10 to $70 within 48 hours of inauguration, briefly hitting a fully diluted value above $10 billion. Within weeks, it collapsed 87% from peak. Reports emerged that insiders profited over $100 million by buying before public launch.

MELANIA Token: Following the same playbook, MELANIA launched to fanfare and promptly crashed 97% from its high.

Pi Network: The "mine crypto on your phone" project spent years building hype among millions of users. When the token finally launched and price discovery met unlock schedules, Pi spiked to nearly $2.98 in February before collapsing over 90% to around $0.20 by year-end.

The memecoin market as a whole went from a $150.6 billion peak in December 2024 to $47.2 billion by November 2025—a 69% collapse.

Case Study: Movement Labs—How Opaque Token Deals Kill Credibility

Movement Labs offered something more substantial than meme tokens: a Move-VM-powered Ethereum scaling solution with slick marketing and prominent exchange listings. Yet by mid-2025, it had become "a case study in how opaque token deals destroy credibility faster than any technical failure."

What happened: Reports surfaced that Movement handed roughly 66 million MOVE tokens—approximately 5% of total supply, worth $38 million at the time—to a market maker linked to Web3Port through an intermediary. Most of those tokens hit the market immediately.

The fallout:

  • Coinbase delisted MOVE as the scandal unfolded
  • The foundation suspended and terminated co-founder Rushi Manche
  • MOVE crashed 97% from its December 2024 all-time high
  • An external governance review was commissioned

The lesson: Even technically sound projects can implode when token economics and insider dealings undermine trust. The market punishes opacity ruthlessly.

Case Study: Mantra (OM)—The $6 Billion Evaporation

Mantra positioned itself as the premium play in the RWA (Real-World Asset) tokenization narrative. A January 2025 partnership with UAE's DAMAC Group to tokenize $1 billion in real estate assets seemed to validate the vision.

On April 13, 2025, OM crashed from approximately $6.30 to under $0.50 in a single day—a 90%+ collapse that erased over $6 billion in market cap within hours.

The red flags that preceded the crash:

  • OM's fully diluted valuation reached $10 billion while total value locked (TVL) was just $4 million
  • Token supply was abruptly doubled from 1 billion to 2 billion
  • In the week before the crash, at least 17 wallets deposited 43.6 million OM ($227 million) to exchanges
  • Two of these addresses were linked to Laser Digital according to Arkham data

The official story vs. reality: Co-founder John Patrick Mullin blamed "reckless forced closures initiated by centralized exchanges." Critics pointed to the concentration—multiple sources alleged the team controlled 90% of token supply.

OKX founder Star Xu called it "a big scandal to the whole crypto industry," promising to release investigation reports.

Whether technically a "rug pull" or not, Mantra became a textbook example of how disconnected valuations and concentrated token ownership create catastrophic risk.

The GameFi and NFT Apocalypse

Two narratives that defined the 2021-2022 bull market became graveyards in 2025:

GameFi: Down 75.1% year-to-date, making it the second-worst performing crypto narrative (behind only DePIN at -76.7%). Projects that shut down included COMBO, Nyan Heroes, and Ember Sword. The GameFi market collapsed from $237.5 billion to $90.3 billion.

NFTs: The market fell from $92 billion to $25 billion. Platforms like Royal, RECUR, and X2Y2 closed operations entirely.

AI Tokens: Lost roughly 75% of combined value year-over-year, wiping out an estimated $53 billion from the market—despite AI being the hottest narrative in tech.

The pattern: narrative-driven valuations that far outpaced actual usage or revenue.

The Warning Signs: How to Spot a Dying Project

Across the wreckage of 2025, consistent warning signs emerged:

1. Valuation-TVL Disconnect

Mantra's $10 billion FDV vs. $4 million TVL was an extreme example of a common problem. When a project's market cap dwarfs actual usage metrics by 1000x or more, that gap eventually closes—usually violently.

2. Token Unlock Concentration

Movement's market maker deal and Mantra's concentrated holdings demonstrate how token distribution can make or break a project. Check:

  • Vesting schedules and unlock timing
  • Wallet concentration (top 10 holders %)
  • Recent large deposits to exchanges before major announcements

3. Development Activity Stagnation

Use GitHub and other repositories to check commit frequency. If the last meaningful code commit was six months ago, the project may already be dying.

4. Transaction Volume vs. Hype

Blockchain explorers reveal the truth. Low daily transactions or minimal wallet activity despite high social media presence suggests artificial demand.

5. Team Transparency Issues

Pseudonymous teams aren't inherently bad—Bitcoin had Satoshi—but combine anonymity with large insider allocations and you have a recipe for disaster.

Lessons for Builders

The survivors of 2025 share common traits:

1. Revenue Over Narrative Projects that generated actual fees, usage, and economic activity—not just token speculation—weathered the storm. Hyperliquid capturing 53% of on-chain trading revenue demonstrates that real business models matter.

2. Transparent Token Economics Clear vesting schedules, on-chain verifiable allocations, and honest communication about insider sales build the trust that sustains communities through downturns.

3. Regulatory Pragmatism Projects that ignored legal frameworks found themselves delisted, sued, or shut down. The FCA's placement of Pump.fun on its Warning List and the class-action lawsuits that followed show regulators are paying attention.

4. Focus on User Experience As the a16z State of Crypto report noted, 2025 marked the transition from infrastructure-building to application-building. Revolutionary tech that's inaccessible won't gain adoption.

The Systemic Risk: Security Failures Beyond Individual Projects

Individual project failures were painful. The systemic security crisis was catastrophic.

Total crypto losses from hacks and exploits crossed $3.5 billion in 2025, making it one of the most damaging years in crypto history. The February ByBit hack alone—at $1.5 billion—represented the largest DeFi breach ever recorded.

The $150 billion in forced liquidations throughout the year, including a single 24-hour period that erased $20 billion in leveraged positions, demonstrated how interconnected the ecosystem has become.

What's Next: The 2026 Outlook

The carnage of 2025 cleared out the speculative excess, but the underlying infrastructure kept building. Stablecoin volumes continued growing, institutional adoption accelerated, and the survivors emerged stronger.

For builders entering 2026:

  • Focus on real utility over token price
  • Prioritize transparency in all token dealings
  • Build for users who need your product, not speculators hoping for returns
  • Treat regulatory compliance as a feature, not an obstacle

The crypto graveyard of 2025 holds valuable lessons for those willing to learn. The 1.8 million projects that died in Q1 alone represent billions in lost capital and countless broken promises. But buried among the failures are the patterns that distinguish lasting projects from elaborate exits.

The best time to build is when speculative money has left. The projects starting now, with the lessons of 2025 fresh in mind, may well define the next cycle.


BlockEden.xyz provides enterprise-grade blockchain infrastructure designed for the long term. We believe in building sustainable technology that serves real users, not speculation cycles. Explore our API services to build on foundations designed to last.

Korea's 15-20% Exchange Ownership Caps: A Regulatory Earthquake Reshaping Asia's Crypto Landscape

· 10 min read
Dora Noda
Software Engineer

South Korea just dropped a regulatory bombshell that could fundamentally restructure the world's second-largest crypto trading market. On December 30, 2025, the Financial Services Commission (FSC) unveiled plans to cap major shareholder ownership in cryptocurrency exchanges at 15-20%—a move that would force the founders of Upbit, Bithumb, Coinone, and Korbit to sell billions of dollars in equity.

The implications extend far beyond Korea's borders. With Korean won already rivaling the US dollar as the world's most-traded fiat currency for crypto, and $110 billion already fleeing to foreign exchanges in 2025 alone, the question isn't just how Korean exchanges will adapt—it's whether Korea will retain its position as Asia's retail crypto powerhouse, or cede ground to Singapore, Hong Kong, and Dubai.


The Numbers Behind the Bombshell

The FSC's proposal targets exchanges classified as "core infrastructure"—defined as platforms with over 11 million users. This captures Korea's Big Four: Upbit, Bithumb, Coinone, and Korbit.

Here's what the current ownership structure looks like versus what compliance would require:

ExchangeMajor ShareholderCurrent StakeRequired Reduction
Upbit (Dunamu)Song Chi-hyung25%~5-10%
CoinoneCha Myung-hoon54%~34-39%
BithumbHolding Company73%~53-58%
KorbitNXC + SK Square~92% combined~72-77%
GOPAXBinance67.45%~47-52%

The math is brutal. Coinone's founder would need to sell more than half his stake. Bithumb's holding company would need to divest over 70% of its position. Binance's control of GOPAX becomes untenable.

The FSC frames this as transforming founder-controlled private enterprises into quasi-public infrastructure—similar to Alternative Trading Systems (ATS) under Korea's Capital Markets Act. The proposal also signals a shift from the current registration system to a full licensing regime, with regulators conducting fitness reviews of major shareholders.


A Market Too Big to Ignore—and Too Concentrated to Ignore

Korea's crypto market is a paradox: massive in scale, dangerously concentrated in structure.

The numbers tell the story:

  • $663 billion in crypto trading volume in 2025
  • 16 million+ users (32% of the nation's population)
  • Korean won ranks as the #2 fiat currency for global crypto trading, sometimes surpassing USD
  • Daily trades frequently exceeded $12 billion

But within this market, Upbit dominates with near-monopoly force. In H1 2025, Upbit controlled 71.6% of all trading volume—833 trillion won ($642 billion). Bithumb captured 25.8% with 300 trillion won. The remaining players—Coinone, Korbit, GOPAX—collectively account for less than 5%.

The FSC's concern isn't abstract. When a single platform handles 70%+ of a nation's crypto trading, operational failures, security breaches, or governance scandals don't just affect investors—they become systemic risks to financial stability.

Recent data reinforces this worry. During Bitcoin's December 2024 rally to all-time highs, Upbit's market share spiked from 56.5% to 78.2% in a single month as retail traders consolidated on the dominant platform. That's the kind of concentration that keeps regulators awake at night.


The Capital Flight Already Happening

Korea's regulatory posture has already triggered a capital exodus that dwarfs the proposed ownership restructuring in significance.

In the first nine months of 2025 alone, Korean investors transferred 160 trillion won ($110 billion) to foreign exchanges—triple the outflow from all of 2023.

Why? Domestic exchanges are limited to spot trading. No futures. No perpetuals. No leverage. Korean traders who want derivatives—and the volume data suggests millions of them do—have no choice but to go offshore.

The beneficiaries are clear:

  • Binance: ₩2.73 trillion in fee income from Korean users
  • Bybit: ₩1.12 trillion
  • OKX: ₩580 billion

Combined, these three platforms extracted ₩4.77 trillion from Korean users in 2025—2.7x the combined revenue of Upbit and Bithumb. The regulatory framework designed to protect Korean investors is instead pushing them to less-regulated venues while transferring billions in economic activity abroad.

The FSC's ownership caps could accelerate this trend. If forced divestments create uncertainty about exchange stability, or if major shareholders exit the market entirely, retail confidence could collapse—pushing even more volume offshore.


The Asia Crypto Hub Competition

Korea's regulatory gamble plays out against a fierce regional competition for crypto industry dominance. Singapore, Hong Kong, and Dubai are all vying to become the definitive Asian crypto hub—and each has different strategic advantages.

Hong Kong: The Aggressive Comeback

Hong Kong has emerged from China's shadow with surprising momentum. By June 2025, the city had granted 11 Virtual Asset Trading Platform (VATP) licenses, with more pending. The Stablecoin Ordinance, implemented August 2025, created Asia's first comprehensive licensing regime for stablecoin issuers—with the first licenses expected in early 2026.

The numbers are compelling: Hong Kong led Eastern Asia with 85.6% growth in crypto activity in 2024, according to Chainalysis. The city is explicitly positioning itself to attract crypto talent and firms from competitors like the US, Singapore, and Dubai.

Singapore: The Cautious Incumbent

Singapore's approach is the opposite of Korea's heavy-handed intervention. Under the Payment Services Act and Digital Payment Token regime, the Monetary Authority of Singapore emphasizes stability, compliance, and long-term risk management.

The tradeoff is speed. While Singapore's reputation for regulatory clarity and institutional trust is unmatched, its cautious stance means slower adoption. The June 2025 Digital Token Service Provider framework set strict requirements that restrict many overseas-focused issuers.

For Korean exchanges facing ownership caps, Singapore offers a potential safe harbor—but only if they can meet MAS's exacting standards.

Dubai: The Wild Card

Dubai's Virtual Asset Regulatory Authority (VARA) has positioned the emirate as the "anything goes" alternative to more restrictive Asian jurisdictions. With no personal income tax, a dedicated crypto regulatory framework, and aggressive courting of exchanges and projects, Dubai has attracted major players looking to escape regulatory pressure elsewhere.

If Korea's ownership caps trigger a wave of exchange migrations, Dubai is well-positioned to capture the flow.


What Happens to the Exchanges?

The FSC's proposal creates three possible paths for Korea's major exchanges:

Scenario 1: Forced Divestment and Restructuring

If the regulations pass as proposed, major shareholders face a stark choice: sell down stakes to comply, or fight the law in court. Given the political momentum behind the proposal, compliance seems more likely.

The question is who buys. Institutional investors? Foreign strategic acquirers? A distributed pool of retail shareholders? Each buyer profile creates different governance dynamics and operational priorities.

For Bithumb, already pursuing a 2026 NASDAQ IPO, forced divestment might actually accelerate the public listing timeline. Going public naturally diversifies ownership while providing liquidity for existing shareholders.

For Upbit, a potential merger with internet giant Naver could provide cover for ownership restructuring while creating a formidable combined entity.

Scenario 2: Regulatory Rollback

The crypto industry isn't accepting the proposal quietly. Exchange operators have responded with sharp criticism, arguing that forced ownership dispersion would:

  • Eliminate accountable controlling shareholders, creating ambiguity about responsibility when problems arise
  • Infringe on property rights without clear constitutional justification
  • Weaken domestic exchanges against international competitors
  • Trigger investor flight as uncertainty increases

Industry groups are pushing for behavioral regulations and voting rights restrictions as alternatives to forced divestment. Given the proposal's still-preliminary status—the FSC has emphasized that specific thresholds remain under discussion—there's room for negotiation.

Scenario 3: Market Consolidation

If smaller exchanges can't afford the compliance costs and governance restructuring required under the new regime, the Big Four could become the Big Two—or even the Big One.

Upbit's dominant market position means it has the resources to navigate regulatory complexity. Smaller players like Coinone, Korbit, and GOPAX may find themselves squeezed between ownership restructuring costs and inability to compete with Upbit's scale.

The irony: a regulation designed to disperse ownership concentration could inadvertently increase market concentration as weaker players exit.


The Stablecoin Deadlock

Complicating everything is Korea's ongoing battle over stablecoin regulation. The Digital Asset Basic Act, originally expected in late 2025, has stalled over a fundamental disagreement:

  • The Bank of Korea insists only banks with 51% ownership should issue stablecoins
  • The FSC warns this approach could hinder innovation and cede the market to foreign issuers

This deadlock has pushed the bill's passage to January 2026 at earliest, with full implementation unlikely before 2027. Meanwhile, Korean traders who want stablecoin exposure are—once again—forced offshore.

The pattern is clear: Korean regulators are caught between protecting domestic financial stability and losing market share to more permissive jurisdictions. Every restriction that "protects" Korean investors also pushes them toward foreign platforms.


What This Means for the Region

Korea's ownership cap proposal has implications beyond its borders:

For foreign exchanges: Korea represents one of the most lucrative retail markets globally. If domestic regulatory pressure increases, offshore platforms stand to capture even more of that volume. The $110 billion already flowing to foreign exchanges in 2025 could be just the beginning.

For competing Asian hubs: Korea's regulatory uncertainty creates opportunity. Hong Kong's licensing momentum, Singapore's institutional credibility, and Dubai's permissive stance all become more attractive as Korean exchanges face forced restructuring.

For global crypto markets: Korean retail traders are a major source of volume, particularly for altcoins. Any disruption to Korean trading activity—whether from exchange instability, regulatory uncertainty, or capital flight—reverberates through global crypto markets.


The Road Ahead

The FSC's ownership cap proposal remains preliminary, with implementation unlikely before late 2026 at earliest. But the direction is clear: Korea is moving toward treating crypto exchanges as quasi-public utilities requiring distributed ownership and enhanced regulatory oversight.

For the exchanges, the next 12-18 months will require navigating unprecedented uncertainty while maintaining operational stability. For Korean retail traders—16 million of them—the question is whether domestic platforms can remain competitive, or whether the future of Korean crypto trading lies increasingly offshore.

The Asia crypto hub race continues, and Korea just made its position significantly more complicated.


References

MiCA Impact Analysis: How EU Regulations Are Reshaping European Crypto Operations

· 9 min read
Dora Noda
Software Engineer

Six months into full enforcement, Europe's Markets in Crypto-Assets Regulation (MiCA) has fundamentally transformed the continent's crypto landscape. Over €540 million in fines, 50+ license revocations, and the delisting of USDT from major exchanges—the world's first comprehensive crypto regulatory framework isn't just setting rules, it's actively reshaping who can operate in a market projected to reach €1.8 trillion by year-end.

For crypto businesses worldwide, MiCA represents both a template and a warning. The regulation demonstrates what comprehensive crypto oversight looks like in practice: what it costs, what it demands, and what it excludes. Understanding MiCA isn't optional for anyone building in the global crypto ecosystem—it's essential.


The MiCA Framework: What It Actually Requires

MiCA entered into force on June 29, 2023, with a phased implementation that reached full effect on December 30, 2024. Unlike the fragmented regulatory approaches in the US, MiCA provides uniform rules across all 27 EU member states, creating a single market for crypto-asset services.

The Three-Tier Licensing System

MiCA classifies Crypto-Asset Service Providers (CASPs) into three tiers based on services offered:

License ClassMinimum CapitalServices Covered
Class 1€50,000Order transmission, advice, order execution, placing crypto-assets
Class 2€125,000Crypto-to-fiat exchange, crypto-to-crypto exchange, trading platform operation
Class 3€150,000Custody and administration of crypto-assets on behalf of third parties

Beyond capital requirements, CASPs must:

  • Have at least one EU-based director
  • Maintain a registered office within the EU
  • Implement comprehensive cybersecurity measures
  • Meet AML/CFT (Anti-Money Laundering/Counter-Terrorism Financing) obligations
  • Conduct customer due diligence
  • Establish governance structures with qualified personnel

The Passporting Advantage

The killer feature of MiCA licensing is passporting: authorization in one EU country grants the right to serve clients across all 27 member states plus the broader European Economic Area (EEA). This eliminates the regulatory arbitrage that previously characterized European crypto operations.


The Stablecoin Shakeout: USDT vs. USDC

MiCA's most dramatic immediate impact has been on stablecoins. The regulation classifies stablecoins as either Asset-Referenced Tokens (ARTs) or Electronic Money Tokens (EMTs), each with strict requirements for 1:1 backing with liquid reserves, transparency, and regulatory approval.

Tether's European Exit

USDT, the world's largest stablecoin with approximately $140 billion in market capitalization, has been effectively banned from regulated European trading. Tether has not pursued MiCA compliance, choosing instead to prioritize other markets.

The delisting cascade has been dramatic:

  • Coinbase Europe: Delisted USDT in December 2024
  • Crypto.com: Removed USDT by January 31, 2025
  • Binance: Discontinued spot trading pairs for EEA users in March 2025

Tether's spokesperson stated the company would wait until a more "risk-averse framework" is established in the EU. The company even discontinued its euro-pegged stablecoin (EUR€) in late 2024.

Circle's Strategic Win

In contrast, Circle obtained an Electronic Money Institution (EMI) license from France's ACPR in July 2024, making USDC the first major MiCA-compliant stablecoin. For European users and platforms, USDC has become the de facto dollar-denominated stablecoin.

The European Alternative

Recognizing the opportunity, nine major European banks announced in September 2025 that they're launching a euro-denominated stablecoin—a direct response to what they call the "US-dominated stablecoin market." With US-issued tokens currently commanding 99% of global stablecoin market share, Europe sees MiCA as leverage to develop domestic alternatives.

Transaction Caps and Euro Protection

MiCA includes controversial transaction caps for non-EU currency stablecoins: 1 million transactions daily or €200 million in payment value. Designed to protect the Euro's prominence, these limits significantly restrict the utility of dollar-denominated stablecoins for European payments—and have drawn criticism for potentially hindering innovation.


The Licensing Landscape: Who's In, Who's Out

By July 2025, 53 entities had secured MiCA licenses, enabling them to passport services across all 30 EEA countries. The licensed firms represent a mix of traditional financial institutions, fintech companies, and crypto-native businesses.

The Winners

Germany has attracted major players including Commerzbank, N26, Trade Republic, BitGo, and Tangany—positioning itself as the choice for institutions wanting "bank-grade optics."

Netherlands approved multiple crypto-native firms on day one (December 30, 2024), including Bitvavo, MoonPay, and Amdax—establishing itself as a hub for brokerage and on/off-ramp models.

Luxembourg hosts Coinbase, Bitstamp, and Clearstream, leveraging its reputation as a financial center.

Malta has licensed OKX, Crypto.com, Gemini, and Bitpanda—cementing its role as a trading hub.

Notable Approvals

  • OKX: Licensed in Malta (January 2025), now operational across all EEA states
  • Coinbase: Licensed in Luxembourg (June 2025), establishing its "European crypto hub"
  • Bybit: Licensed in Austria (May 2025)
  • Kraken: Built on existing MiFID and EMI licenses with Central Bank of Ireland approval
  • Revolut: Recently added to the MiCA compliance watchlist

The Holdout

Binance, the world's largest crypto exchange by trading volume, remains notably absent from the MiCA-licensed entities. The exchange has hired Gillian Lynch as head of Europe and UK to navigate regulatory engagement, but as of early 2026, it lacks MiCA authorization.


The Cost of Compliance

MiCA compliance isn't cheap. Roughly 35% of crypto businesses report annual compliance costs exceeding €500,000, and one-third of blockchain startups worry these expenses could curb innovation.

The Numbers

MetricValue
Businesses achieving MiCA compliance by Q1 202565%+
Licenses issued in first six months53
Penalties issued to non-compliant firms€540 million+
Licenses revoked by February 202550+
Largest single fine (France, single exchange)€62 million

Transitional Period Fragmentation

Despite MiCA's harmonization goals, implementation has revealed fragmentation across member states. Transitional periods vary dramatically:

CountryDeadline
NetherlandsJuly 1, 2025
LithuaniaJanuary 1, 2026
ItalyDecember 2025
EstoniaJune 30, 2026
Other member statesUp to July 1, 2026

Each national authority interprets requirements differently, processes applications at varying speeds, and enforces compliance with different intensity. This creates arbitrage opportunities—and risks—for businesses choosing where to apply.


What MiCA Doesn't Cover: DeFi and NFT Grey Zones

MiCA explicitly excludes two major crypto categories—but with significant caveats.

The DeFi Exception

Services provided "in a fully decentralized manner without any intermediary" fall outside MiCA's scope. However, what constitutes "fully decentralized" remains undefined, creating substantial uncertainty.

The practical reality: most DeFi platforms involve some degree of centralization through governance tokens, development teams, user interfaces, or upgrade mechanisms. While permissionless smart contract infrastructure may escape direct authorization, front-ends, interfaces, or service layers provided by identifiable entities can be in scope as CASPs.

The European Commission is expected to assess DeFi developments and may propose new regulatory measures, but the timeline remains open.

The NFT Exemption

Non-fungible tokens representing unique digital art or collectibles are generally excluded from MiCA. Approximately 70% of NFT projects currently fall outside MiCA's financial scope in 2025.

However, MiCA applies a "substance-over-form" approach:

  • Fractionalized NFTs fall under MiCA rules
  • NFTs issued in large series may be considered fungible and regulated
  • NFTs marketed as investments trigger compliance requirements

Utility NFTs offering access or membership remain exempt, covering approximately 30% of all NFTs in 2025.


The 2026 Outlook: What's Coming

MiCA is evolving. Several developments will shape European crypto regulation in 2026 and beyond.

MiCA 2.0

A new MiCA amendment proposal is under discussion to address DeFi and NFTs more comprehensively, expected to be finalized by late 2025 or early 2026. This "MiCA 2.0" could significantly expand regulatory scope.

AMLA Launch

The EU's Anti-Money Laundering Authority (AMLA) is launching in 2026 with direct supervisory authority over the largest cross-border crypto firms for AML/CFT compliance. This represents a significant centralization of enforcement power.

DORA Implementation

The Digital Operational Resilience Act (DORA), the EU's framework for managing IT and cybersecurity risks across the financial sector, applies to MiCA-licensed crypto firms as of January 2025—adding another compliance layer.

Market Projections

  • Over 90% of EU crypto firms projected to achieve compliance by 2026
  • Regulated crypto investment offerings predicted to grow 45% by 2026
  • Institutional involvement expected to increase as investor protection measures mature

Strategic Implications for Global Crypto

MiCA's impact extends beyond Europe. The regulation serves as a template for other jurisdictions developing crypto frameworks and sets expectations for global firms seeking European market access.

For Exchanges

Licensed platforms now handle over 70% of Europe's spot trading volume. Non-compliant exchanges face a clear choice: invest in licensing or exit the market. Binance's absence from MiCA licensing is notable—and increasingly consequential.

For Stablecoin Issuers

The USDT delisting demonstrates that market dominance doesn't translate to regulatory acceptance. Stablecoin issuers must choose between pursuing licensing or accepting exclusion from major markets.

For Startups

The 35% of businesses spending over €500,000 annually on compliance highlights the challenge for smaller firms. MiCA may accelerate consolidation as compliance costs favor larger, better-capitalized operations.

For DeFi Projects

The "fully decentralized" exemption provides temporary shelter, but the expected regulatory evolution toward DeFi coverage suggests projects should prepare for eventual compliance requirements.


Conclusion: The New European Reality

MiCA represents the most ambitious attempt to date at comprehensive crypto regulation. Six months into full enforcement, the results are clear: significant compliance costs, aggressive enforcement, and a fundamental restructuring of who can operate in the European market.

The €1.8 trillion projected market size and 47% increase in registered VASPs suggest that, despite the burden, businesses see value in regulatory clarity. The question for global crypto operations isn't whether to engage with MiCA-style regulation—it's when, as other jurisdictions increasingly adopt similar approaches.

For builders, operators, and investors, MiCA offers a preview of crypto's regulatory future: comprehensive, expensive, and ultimately unavoidable for those seeking to operate in major markets.


References

Quantum Computing vs Bitcoin: Timeline, Threats, and What Holders Should Know

· 8 min read
Dora Noda
Software Engineer

Google's Willow quantum chip can solve in five minutes what would take classical supercomputers 10 septillion years. Meanwhile, $718 billion in Bitcoin sits in addresses that quantum computers could theoretically crack. Should you panic? Not yet—but the clock is ticking.

The quantum threat to Bitcoin isn't a matter of if but when. As we enter 2026, the conversation has shifted from dismissive skepticism to serious preparation. Here's what every Bitcoin holder needs to understand about the timeline, the actual vulnerabilities, and the solutions already in development.

The Quantum Threat: Breaking Down the Math

Bitcoin's security rests on two cryptographic pillars: the Elliptic Curve Digital Signature Algorithm (ECDSA) for transaction signatures and SHA-256 for mining and address hashing. Both face different levels of quantum risk.

Shor's algorithm, running on a sufficiently powerful quantum computer, could derive private keys from public keys—effectively picking the lock on any Bitcoin address where the public key is exposed. This is the existential threat.

Grover's algorithm offers a quadratic speedup for brute-forcing hash functions, reducing SHA-256's effective strength from 256 bits to 128 bits. This is concerning but not immediately catastrophic—128-bit security remains formidable.

The critical question: How many qubits does it take to run Shor's algorithm against Bitcoin?

Estimates vary wildly:

  • Conservative: 2,330 stable logical qubits could theoretically break ECDSA
  • Practical reality: Due to error correction needs, this requires 1-13 million physical qubits
  • University of Sussex estimate: 13 million qubits to break Bitcoin encryption in one day
  • Most aggressive estimate: 317 million physical qubits to crack a 256-bit ECDSA key within an hour

Google's Willow chip has 105 qubits. The gap between 105 and 13 million explains why experts aren't panicking—yet.

Where We Stand: The 2026 Reality Check

The quantum computing landscape in early 2026 looks like this:

Current quantum computers are crossing the 1,500 physical qubit threshold, but error rates remain high. Approximately 1,000 physical qubits are needed to create just one stable logical qubit. Even with aggressive AI-assisted optimization, jumping from 1,500 to millions of qubits in 12 months is physically impossible.

Timeline estimates from experts:

SourceEstimate
Adam Back (Blockstream CEO)20-40 years
Michele Mosca (U. of Waterloo)1-in-7 chance by 2026 for fundamental crypto break
Industry consensus10-30 years for Bitcoin-breaking capability
US Federal mandatePhase out ECDSA by 2035
IBM roadmap500-1,000 logical qubits by 2029

The 2026 consensus: no quantum doomsday this year. However, as one analyst put it, "the likelihood that quantum becomes a top-tier risk factor for crypto security awareness in 2026 is high."

The $718 Billion Vulnerability: Which Bitcoins Are at Risk?

Not all Bitcoin addresses face equal quantum risk. The vulnerability depends entirely on whether the public key has been exposed on the blockchain.

High-risk addresses (P2PK - Pay to Public Key):

  • Public key is directly visible on-chain
  • Includes all addresses from Bitcoin's early days (2009-2010)
  • Satoshi Nakamoto's estimated 1.1 million BTC falls into this category
  • Total exposure: approximately 4 million BTC (20% of supply)

Lower-risk addresses (P2PKH, P2SH, SegWit, Taproot):

  • Public key is hashed and only revealed when spending
  • As long as you never reuse an address after spending, the public key remains hidden
  • Modern wallet best practices naturally provide some quantum resistance

The critical insight: if you've never spent from an address, your public key isn't exposed. The moment you spend and reuse that address, you become vulnerable.

Satoshi's coins present a unique dilemma. Those 1.1 million BTC in P2PK addresses cannot be moved to safer formats—the private keys would need to sign a transaction, which we have no evidence Satoshi can or will do. If quantum computers reach sufficient capability, those coins become the world's largest crypto bounty.

"Harvest Now, Decrypt Later": The Shadow Threat

Even if quantum computers can't break Bitcoin today, adversaries may already be preparing for tomorrow.

The "harvest now, decrypt later" strategy involves collecting exposed public keys from the blockchain now, storing them, and waiting for quantum computers to mature. When Q-Day arrives, attackers with archives of public keys could immediately drain vulnerable wallets.

Nation-state actors and sophisticated criminal organizations are likely already implementing this strategy. Every public key exposed on-chain today becomes a potential target in 5-15 years.

This creates an uncomfortable reality: the security clock for any exposed public key may have already started ticking.

Solutions in Development: BIP 360 and Post-Quantum Cryptography

The Bitcoin developer community isn't waiting for Q-Day. Multiple solutions are progressing through development and standardization.

BIP 360: Pay to Quantum Resistant Hash (P2TSH)

BIP 360 proposes a quantum-resistant tapscript-native output type as a critical "first step" toward quantum-safe Bitcoin. The proposal outlines three quantum-resistant signature methods, enabling gradual migration without disrupting network efficiency.

By 2026, advocates hope to see widespread P2TSH adoption, allowing users to migrate funds to quantum-safe addresses proactively.

NIST-Standardized Post-Quantum Algorithms

As of 2025, NIST finalized three post-quantum cryptography standards:

  • FIPS 203 (ML-KEM): Key encapsulation mechanism
  • FIPS 204 (ML-DSA/Dilithium): Digital signatures (lattice-based)
  • FIPS 205 (SLH-DSA/SPHINCS+): Hash-based signatures

BTQ Technologies has already demonstrated a working Bitcoin implementation using ML-DSA to replace ECDSA signatures. Their Bitcoin Quantum Core Release 0.2 proves the technical feasibility of migration.

The Tradeoff Challenge

Lattice-based signatures like Dilithium are significantly larger than ECDSA signatures—potentially 10-50x larger. This directly impacts block capacity and transaction throughput. A quantum-resistant Bitcoin might process fewer transactions per block, increasing fees and potentially pushing smaller transactions off-chain.

What Bitcoin Holders Should Do Now

The quantum threat is real but not imminent. Here's a practical framework for different holder profiles:

For all holders:

  1. Avoid address reuse: Never send Bitcoin to an address you've already spent from
  2. Use modern address formats: SegWit (bc1q) or Taproot (bc1p) addresses hash your public key
  3. Stay informed: Follow BIP 360 development and Bitcoin Core releases

For significant holdings (>1 BTC):

  1. Audit your addresses: Check if any holdings are in P2PK format using block explorers
  2. Consider cold storage refresh: Periodically move funds to fresh addresses
  3. Document your migration plan: Know how you'll move funds when quantum-safe options become standard

For institutional holders:

  1. Include quantum risk in security assessments: BlackRock added quantum computing warnings to their Bitcoin ETF filing in 2025
  2. Monitor NIST standards and BIP developments: Budget for future migration costs
  3. Evaluate custody providers: Ensure they have quantum migration roadmaps

The Governance Challenge: Bitcoin's Unique Vulnerability

Unlike Ethereum, which has a more centralized upgrade path through the Ethereum Foundation, Bitcoin upgrades require broad social consensus. There's no central authority to mandate post-quantum migration.

This creates several challenges:

Lost and abandoned coins can't migrate. An estimated 3-4 million BTC are lost forever. These coins will remain in quantum-vulnerable states indefinitely, creating a permanent pool of potentially stealable Bitcoin once quantum attacks become viable.

Satoshi's coins raise philosophical questions. Should the community freeze Satoshi's P2PK addresses preemptively? Ava Labs CEO Emin Gün Sirer has proposed this, but it would fundamentally challenge Bitcoin's immutability principles. A hard fork to freeze specific addresses sets a dangerous precedent.

Coordination takes time. Research indicates performing a full network upgrade, including migrating all active wallets, could require at least 76 days of dedicated on-chain effort in an optimistic scenario. In practice, with continued network operation, migration could take months or years.

Satoshi Nakamoto foresaw this possibility. In a 2010 BitcoinTalk post, he wrote: "If SHA-256 became completely broken, I think we could come to some agreement about what the honest blockchain was before the trouble started, lock that in and continue from there with a new hash function."

The question is whether the community can achieve that agreement before, not after, the threat materializes.

The Bottom Line: Urgency Without Panic

Quantum computers capable of breaking Bitcoin are likely 10-30 years away. The immediate threat is low. However, the consequences of being unprepared are catastrophic, and migration takes time.

The crypto industry's response should match the threat: deliberate, technically rigorous, and proactive rather than reactive.

For individual holders, the action items are straightforward: use modern address formats, avoid reuse, and stay informed. For the Bitcoin ecosystem, the next five years are critical for implementing and testing quantum-resistant solutions before they're needed.

The quantum clock is ticking. Bitcoin has time—but not unlimited time—to adapt.


BlockEden.xyz provides enterprise-grade blockchain infrastructure across 25+ networks. As the crypto industry prepares for the quantum era, we're committed to supporting protocols that prioritize long-term security. Explore our API services to build on networks preparing for tomorrow's challenges.

BNB Chain's Fermi Upgrade: What 0.45-Second Blocks Mean for DeFi, Gaming, and High-Frequency Trading

· 9 min read
Dora Noda
Software Engineer

On January 14, 2026, BNB Chain will activate the Fermi hard fork, slashing block times from 0.75 seconds to 0.45 seconds. That's faster than a human blink—and it represents the culmination of an aggressive scaling roadmap that has transformed BSC from a three-second-block chain to one of the fastest EVM-compatible networks in production.

The implications extend far beyond bragging rights. With finality now achievable in just 1.125 seconds and throughput targets of 5,000 DEX swaps per second, BNB Chain is positioning itself as the infrastructure layer for applications where milliseconds translate directly to money—or lost opportunities.


The Evolution: From 3 Seconds to 0.45 Seconds in Under a Year

BNB Chain's block time reduction has been methodical and aggressive. Here's the progression:

UpgradeDateBlock TimeFinality
Pre-upgrade baseline-3.0 seconds~7.5 seconds
Lorentz Hard ForkApril 20251.5 seconds~3.75 seconds
Maxwell Hard ForkJune 30, 20250.75 seconds~1.875 seconds
Fermi Hard ForkJanuary 14, 20260.45 seconds~1.125 seconds

Each upgrade required careful engineering to maintain network stability while doubling or nearly doubling performance. The Maxwell upgrade alone, powered by BEP-524, BEP-563, and BEP-564, improved peer-to-peer messaging between validators, allowed faster block proposal communication, and created a more stable validator network to reduce the risk of missed votes or sync delays.

Fermi continues this trajectory with five BEPs:

  • BEP-590: Extended voting rules for fast finality stability
  • BEP-619: The actual block interval reduction to 0.45 seconds
  • BEP-592: Non-consensus based block-level access list
  • BEP-593: Incremental snapshot
  • BEP-610: EVM super instruction implementation

The result: a chain that processed 31 million daily transactions at peak (October 5, 2025) while maintaining zero downtime and handling up to five trillion gas daily.


Why Sub-Second Blocks Matter: The DeFi Perspective

For decentralized finance, block time isn't just a technical metric—it's the heartbeat of every trade, liquidation, and yield strategy. Faster blocks create compounding advantages.

Reduced Slippage and Better Price Discovery

When blocks occur every 0.45 seconds instead of every 3 seconds, the price oracle updates 6-7x more frequently. For DEX traders, this means:

  • Tighter spreads as arbitrageurs keep prices aligned more quickly
  • Reduced slippage on larger orders as the order book updates more frequently
  • Better execution quality for retail traders competing against sophisticated actors

Enhanced Liquidation Efficiency

Lending protocols like Venus or Radiant depend on timely liquidations to maintain solvency. With 0.45-second blocks:

  • Liquidation bots can respond to price movements almost instantly
  • The window between a position becoming undercollateralized and liquidation shrinks dramatically
  • Protocol bad debt risk decreases, enabling more aggressive capital efficiency

MEV Reduction

Here's where it gets interesting. BNB Chain reports a 95% reduction in malicious MEV—specifically sandwich attacks—through a combination of faster blocks and the Good Will Alliance security enhancements.

The logic is straightforward: sandwich attacks require bots to detect pending transactions, front-run them, and then back-run them. With only 450 milliseconds between blocks, there's far less time for bots to detect, analyze, and exploit pending transactions. The attack window has shrunk from seconds to fractions of a second.

Fast finality compounds this advantage. With confirmation times under 2 seconds (1.125 seconds with Fermi), the window for any form of transaction manipulation narrows substantially.


Gaming and Real-Time Applications: The New Frontier

The 0.45-second block time opens possibilities that simply weren't practical with slower chains.

Responsive In-Game Economies

Blockchain games have struggled with latency. A three-second block time means a minimum three-second delay between player action and on-chain confirmation. For competitive games, that's unplayable. For casual games, it's annoying.

At 0.45 seconds:

  • Item trades can confirm in under 1.5 seconds (including finality)
  • In-game economies can respond to player actions in near-real-time
  • Competitive game state updates become feasible for more game types

Live Betting and Prediction Markets

Prediction markets and betting applications require rapid settlement. The difference between 3-second and 0.45-second blocks is the difference between "tolerable" and "feels instant" for end users. Markets can:

  • Accept bets closer to event outcomes
  • Settle positions more quickly
  • Enable more dynamic, in-play betting experiences

High-Frequency Automated Agents

The infrastructure is increasingly well-suited for automated trading systems, arbitrage bots, and AI agents executing on-chain strategies. BNB Chain explicitly notes that the network is designed for "high-frequency trading bots, MEV strategies, arbitrage systems, and gaming applications where microseconds matter."


The 2026 Roadmap: 1 Gigagas and Beyond

Fermi is not the end state. BNB Chain's 2026 roadmap targets ambitious goals:

1 Gigagas Per Second: A 10x increase in throughput capacity, designed to support up to 5,000 DEX swaps per second. This would put BNB Chain's raw capacity ahead of most competing L1s and many L2s.

Sub-150ms Finality: The longer-term vision calls for a next-generation L1 with finality under 150 milliseconds—faster than human perception, competitive with centralized exchanges.

20,000+ TPS for Complex Transactions: Not just simple transfers, but complex smart contract interactions at scale.

Native Privacy for 200+ Million Users: A significant expansion of privacy-preserving capabilities at the network level.

The explicit goal is to "rival centralized platforms" in user experience while maintaining decentralized guarantees.


Validator and Node Operator Implications

The Fermi upgrade isn't free. Faster blocks mean more work per unit time, creating new requirements for infrastructure operators.

Hardware Requirements

Validators must upgrade to v1.6.4 or later before the January 14 activation. The upgrade involves:

  • Snapshot regeneration (approximately 5 hours on BNB Chain's reference hardware)
  • Log indexing updates
  • Temporary performance impact during the upgrade process

Network Bandwidth

With blocks arriving 40% faster (0.45s vs 0.75s), the network must propagate more data more quickly. BEP-563's improved peer-to-peer messaging helps, but operators should expect increased bandwidth requirements.

State Growth

More transactions per second means faster state growth. While BEP-593's incremental snapshot system helps manage this, node operators should plan for increased storage requirements over time.


Competitive Positioning: Where Does BNB Chain Stand?

The sub-second block landscape is increasingly crowded:

ChainBlock TimeFinalityNotes
BNB Chain (Fermi)0.45s~1.125sEVM compatible, 5T+ gas/day proven
Solana~0.4s~12s (with vote lag)Higher theoretical TPS, different trade-offs
Sui~0.5s~0.5sObject-centric model, newer ecosystem
Aptos~0.9s~0.9sMove-based, parallel execution
Avalanche C-Chain~2s~2sSubnet architecture
Ethereum L1~12s~15minDifferent design philosophy

BNB Chain's competitive advantage lies in the combination of:

  1. EVM compatibility: Direct porting from Ethereum/other EVM chains
  2. Proven scale: 31M daily transactions, 5T daily gas, zero downtime
  3. Ecosystem depth: Established DeFi, gaming, and infrastructure projects
  4. MEV mitigation: 95% reduction in sandwich attacks

The trade-off is centralization. BNB Chain's Proof of Staked Authority (PoSA) consensus uses a smaller validator set than fully decentralized networks, which enables the speed but raises different trust assumptions.


What Builders Should Know

For developers building on BNB Chain, Fermi creates both opportunities and requirements:

Opportunities

  • Latency-sensitive applications: Games, trading bots, and real-time applications become more viable
  • Better UX: Sub-2-second confirmation times enable smoother user experiences
  • MEV-resistant designs: Less exposure to sandwich attacks simplifies some protocol designs
  • Higher throughput: More transactions per second means more users without congestion

Requirements

  • Block producer assumptions: With faster blocks, code that assumes block timing may need updates
  • Oracle update frequency: Protocols may want to leverage faster block times for more frequent price updates
  • Gas estimation: Block gas dynamics may shift with faster block production
  • RPC infrastructure: Applications may need higher-performance RPC providers to keep up with faster block production

Conclusion: Speed as Strategy

BNB Chain's progression from 3-second to 0.45-second blocks over roughly 18 months represents one of the most aggressive scaling trajectories in production blockchain infrastructure. The Fermi upgrade on January 14, 2026, is the latest step in a roadmap that explicitly aims to compete with centralized platforms on user experience.

For DeFi protocols, this means tighter markets, better liquidations, and reduced MEV. For gaming applications, it means near-real-time on-chain interactions. For high-frequency traders and automated systems, it means microsecond advantages become meaningful.

The question isn't whether faster blocks are useful—they clearly are. The question is whether BNB Chain's centralization trade-offs remain acceptable to users and builders as the network scales toward its 1 gigagas and sub-150ms finality goals.

For applications where speed matters more than maximum decentralization, BNB Chain is making a compelling case. The Fermi upgrade is the latest proof point in that argument.


References

Modular Blockchain Wars: Celestia vs EigenDA vs Avail and the Rollup Economics Breakdown

· 9 min read
Dora Noda
Software Engineer

Data availability is the new battleground for blockchain dominance—and the stakes have never been higher. As Layer 2 TVL climbs past $47 billion and rollup transactions eclipse Ethereum mainnet by a factor of four, the question of where to store transaction data has become the most consequential infrastructure decision in crypto.

Three protocols are racing to become the backbone of the modular blockchain era: Celestia, the pioneer that proved the concept; EigenDA, the Ethereum-aligned challenger leveraging $19 billion in restaked assets; and Avail, the universal DA layer aiming to connect every ecosystem. The winner won't just capture fees—they'll define how the next generation of blockchains are built.


The Economics That Started a War

Here's the brutal math that launched the modular blockchain movement: posting data to Ethereum costs approximately $100 per megabyte. Even with the introduction of EIP-4844's blobs, that figure only dropped to $20.56 per MB—still prohibitively expensive for high-throughput applications.

Enter Celestia, with data availability at roughly $0.81 per MB. That's a 99% cost reduction that fundamentally changed what's economically viable on-chain.

For rollups, data availability isn't a nice-to-have—it's their largest variable cost. Every transaction a rollup processes must be posted somewhere for verification. When that somewhere charges a 100x premium, the entire business model suffers. Rollups must either:

  1. Pass costs to users (killing adoption)
  2. Subsidize costs indefinitely (killing sustainability)
  3. Find cheaper DA (killing nothing)

By 2025, the market has spoken decisively: over 80% of Layer 2 activity now relies on dedicated DA layers rather than Ethereum's base layer.


Celestia: The First-Mover Advantage

Celestia was built from scratch for a single purpose: being a plug-and-play consensus and data layer. It doesn't support smart contracts or dApps. Instead, it offers blobspace—the ability for protocols to publish large chunks of data without executing any logic.

The technical innovation that makes this work is Data Availability Sampling (DAS). Rather than requiring every node to download every block, DAS allows lightweight nodes to confirm data availability by randomly sampling tiny pieces. This seemingly simple change unlocks massive scalability without sacrificing decentralization.

By the Numbers (2025)

Celestia's ecosystem has exploded:

  • 56+ rollups deployed (37 mainnet, 19 testnet)
  • 160+ gigabytes of blob data processed to date
  • Eclipse alone has posted over 83 GB through the network
  • 128 MB blocks enabled after the November 2025 Matcha upgrade
  • 21.33 MB/s throughput achieved in testnet conditions (16x mainnet capacity)

The network's namespace activity hit an all-time high on December 26, 2025—ironically, while TIA experienced a 90% yearly price decline. Usage and token price have decoupled spectacularly, raising questions about value capture in pure DA protocols.

Finality characteristics: Celestia creates blocks every 6 seconds with Tendermint consensus. However, because it uses fraud proofs rather than validity proofs, true DA finality requires a ~10 minute challenge period.

Decentralization trade-offs: With 100 validators and a Nakamoto Coefficient of 6, Celestia offers meaningful decentralization but remains susceptible to validator centralization risks inherent to delegated proof-of-stake systems.


EigenDA: The Ethereum Alignment Play

EigenDA takes a fundamentally different approach. Rather than building a new blockchain, it leverages Ethereum's existing security through restaking. Validators who stake ETH on Ethereum can "restake" it to secure additional services—including data availability.

This design offers two killer features:

Economic security at scale: EigenDA is backed by $335+ million in restaked assets specifically allocated to DA services, drawing from EigenLayer's $19 billion+ TVL pool. No new trust assumptions, no new token to secure.

Raw throughput: EigenDA claims 100 MB/s on mainnet—achievable because it separates data dispersal from consensus. While Celestia processes at roughly 1.33 MB/s live (8 MB blocks / 6 seconds), EigenDA can move data an order of magnitude faster.

Adoption Momentum

Major rollups have committed to EigenDA:

  • Mantle Network: Upgraded from MantleDA (10 operators) to EigenDA (200+ operators), reporting up to 80% cost reduction
  • Celo: Leveraging EigenDA for their L2 transition
  • ZKsync Elastic Network: Designated EigenDA as preferred alternative DA solution for its customizable rollup ecosystem

The operator network now exceeds 200 nodes with over 40,000 individual restakers delegating ETH.

The centralization critique: Unlike Celestia and Avail, EigenDA operates as a Data Availability Committee rather than a publicly verified blockchain. End users cannot independently verify data availability—they rely on economic guarantees and slashing risks. For applications where pure decentralization matters more than throughput, this is a meaningful trade-off.

Finality characteristics: EigenDA inherits Ethereum's finality timeline—between 12 and 15 minutes, significantly longer than Celestia's native 6-second blocks.


Avail: The Universal Connector

Avail emerged from Polygon but was designed from day one to be chain-agnostic. While Celestia and EigenDA focus primarily on Ethereum ecosystem rollups, Avail positions itself as the universal DA layer connecting every major blockchain.

The technical differentiator is how Avail implements data availability sampling. While Celestia relies on fraud proofs (requiring a challenge period for full security), Avail combines validity proofs with DAS through KZG commitments. This provides faster cryptographic guarantees of data availability.

2025 Milestones

Avail's year has been marked by aggressive expansion:

  • 70+ partnerships secured including major L2 players
  • Arbitrum, Optimism, Polygon, StarkWare, and zkSync announced integrations following mainnet launch
  • 10+ rollups currently in production
  • $75 million raised including $45M Series A from Founders Fund, Dragonfly Capital, and Cyber Capital
  • Avail Nexus launched November 2025, enabling cross-chain coordination across 11+ ecosystems

The Nexus upgrade is particularly significant. It introduced a ZK-powered cross-chain coordination layer that lets applications interact with assets across Ethereum, Solana (coming soon), TRON, Polygon, Base, Arbitrum, Optimism, and BNB without manual bridging.

The Infinity Blocks roadmap targets 10 GB block capacity—an order of magnitude beyond any current competitor.

Current constraints: Avail's mainnet runs at 4 MB per 20-second block (0.2 MB/s), the lowest throughput of the three major DA layers. However, testing has proven capability for 128 MB blocks, suggesting significant headroom for growth.


The Rollup Economics Breakdown

For rollup operators, choosing a DA layer is one of the most consequential decisions they'll make. Here's how the math works:

Cost Comparison (Per MB, 2025)

DA SolutionCost per MBNotes
Ethereum L1 (calldata)~$100Legacy approach
Ethereum Blobs (EIP-4844)~$20.56Post-Pectra with 6 blob target
Celestia~$0.81PayForBlob model
EigenDATieredReserved bandwidth pricing
AvailFormula-basedBase + length + weight

Throughput Comparison

DA SolutionLive ThroughputTheoretical Max
EigenDA15 MB/s (claimed 100 MB/s)100 MB/s
Celestia~1.33 MB/s21.33 MB/s (tested)
Avail~0.2 MB/s128 MB blocks (tested)

Finality Characteristics

DA SolutionBlock TimeEffective Finality
Celestia6 seconds~10 minutes (fraud proof window)
EigenDAN/A (uses Ethereum)12-15 minutes
Avail20 secondsFaster (validity proofs)

Trust Model

DA SolutionVerificationTrust Assumption
CelestiaPublic DAS1-of-N honest light node
EigenDADACEconomic (slashing risk)
AvailPublic DAS + KZGCryptographic validity

Security Considerations: The DA-Saturation Attack

Recent research has identified a new vulnerability class specific to modular rollups: DA-saturation attacks. When DA costs are externally priced (by the parent L1) but locally consumed (by the L2), malicious actors can saturate a rollup's DA capacity at artificially low cost.

This decoupling of pricing and consumption is intrinsic to the modular architecture and opens attack vectors absent from monolithic chains. Rollups using alternative DA layers should implement:

  • Independent capacity pricing mechanisms
  • Rate limiting for suspicious data patterns
  • Economic reserves for DA spikes

Strategic Implications: Who Wins?

The DA wars aren't winner-take-all—at least not yet. Each protocol has carved out distinct positioning:

Celestia wins if you value:

  • Proven production track record (50+ rollups)
  • Deep ecosystem integration (OP Stack, Arbitrum Orbit, Polygon CDK)
  • Transparent per-blob pricing
  • Strong developer tooling

EigenDA wins if you value:

  • Maximum throughput (100 MB/s)
  • Ethereum security alignment via restaking
  • Predictable capacity-based pricing
  • Institutional-grade economic guarantees

Avail wins if you value:

  • Cross-chain universality (11+ ecosystems)
  • Validity proof-based DA verification
  • Long-term throughput roadmap (10 GB blocks)
  • Chain-agnostic architecture

The Road Ahead

By 2026, the DA layer landscape will look dramatically different:

Celestia is targeting 1 GB blocks with its continued network upgrades. The inflation reduction from Matcha (2.5%) and Lotus (33% lower issuance) suggests a long-term play for sustainable economics.

EigenDA benefits from EigenLayer's growing restaking economy. The proposed Incentives Committee and fee-sharing model could create powerful flywheel effects for EIGEN holders.

Avail aims for 10 GB blocks with Infinity Blocks, potentially leapfrogging competitors on pure capacity while maintaining its cross-chain positioning.

The meta-trend is clear: DA capacity is becoming abundant, competition is driving costs toward zero, and the real value capture may shift from charging for blobspace to controlling the coordination layer that routes data between chains.

For rollup builders, the takeaway is straightforward: DA costs are no longer a meaningful constraint on what you can build. The modular blockchain thesis has won. Now it's just a question of which modular stack captures the most value.


References

Paradigm's Quiet Transformation: What Crypto's Most Influential VC Is Really Betting On

· 10 min read
Dora Noda
Software Engineer

In May 2023, something strange happened on Paradigm's website. The homepage quietly removed any mention of "Web3" or "crypto," replacing it with the anodyne phrase "research-driven technology." The crypto community noticed. And they weren't happy.

Three years later, the story has taken unexpected turns. Co-founder Fred Ehrsam stepped down from managing partner to pursue brain-computer interfaces. Matt Huang, the remaining co-founder, is now splitting time as CEO of Stripe's new blockchain Tempo. And Paradigm itself has emerged from a period of relative quiet with a portfolio that tells a fascinating story about where crypto's smartest money thinks the industry is actually heading.

With $12.7 billion in assets under management and a track record that includes Uniswap, Flashbots, and the $225 million Monad bet, Paradigm's moves ripple through the entire crypto VC ecosystem. Understanding what they're doing—and not doing—offers a window into what 2026 funding might actually look like.


The AI Controversy and What It Revealed

The 2023 website change wasn't random. It came in the aftermath of Paradigm's most painful moment: watching their $278 million investment in FTX get written down to zero after Sam Bankman-Fried's empire collapsed in November 2022.

The ensuing crypto winter forced a reckoning. Paradigm's public flirtation with AI—scrubbing crypto references from their homepage, making general "research-driven technology" noises—drew sharp criticism from crypto entrepreneurs and even their own limited partners. Matt Huang eventually clarified on Twitter that the firm would continue crypto investing while exploring AI intersections.

But the damage was real. The incident exposed a tension at the heart of crypto venture capital: how do you maintain conviction through bear markets when your LPs and portfolio companies are watching your every move?

The answer, it turns out, was to go quiet and let the investments speak.


The Portfolio That Tells the Real Story

Paradigm's golden era ran from 2019 to 2021. During this period, they established their brand identity: technical infrastructure, Ethereum core ecosystem, long-termism. The investments from that era—Uniswap, Optimism, Lido, Flashbots—weren't just successful; they defined what "Paradigm-style" investing meant.

Then came the bear market silence. And then, in 2024-2025, a clear pattern emerged.

The $850 Million Third Fund (2024)

Paradigm closed an $850 million fund in 2024—significantly smaller than their $2.5 billion 2021 fund, but still substantial for a crypto-focused firm in a bear market. The reduced size signaled pragmatism: fewer moonshots, more concentrated bets.

The AI-Crypto Intersection Bet

In April 2025, Paradigm led a $50 million Series A for Nous Research, a decentralized AI startup building open-source language models on Solana. The round valued Nous at $1 billion in tokens—Paradigm's largest AI bet to date.

This wasn't random AI investing. Nous represents exactly the kind of intersection Paradigm had been hinting at: AI infrastructure with genuine crypto native properties. Their flagship model Hermes 3 has over 50 million downloads and powers agents across platforms like X, Telegram, and gaming environments.

The investment makes sense through a Paradigm lens: just as Flashbots became essential MEV infrastructure for Ethereum, Nous could become essential AI infrastructure for crypto applications.

The Stablecoin Infrastructure Play

In July 2025, Paradigm led a $50 million Series A for Agora, a stablecoin company co-founded by Nick van Eck (son of the prominent investment management CEO). Stablecoins processed $9 trillion in payments in 2025—an 87% increase from 2024—making them one of crypto's clearest product-market fit stories.

This fits Paradigm's historical pattern: backing infrastructure that becomes essential to how the ecosystem operates.

The Monad Ecosystem Build-Out

Paradigm's 2024 $225 million investment in Monad Labs—a layer 1 blockchain challenging Solana and Ethereum—was their biggest single bet of the cycle. But the real signal came in 2025 when they led an $11.6 million Series A for Kuru Labs, a DeFi startup building specifically on Monad.

This "invest in the chain, then invest in the ecosystem" pattern mirrors their earlier Ethereum strategy with Uniswap and Optimism. It suggests Paradigm sees Monad as a long-term infrastructure play worth cultivating, not just a one-off investment.


The Leadership Shift and What It Means

The most significant change at Paradigm isn't an investment—it's the evolution of its leadership structure.

Fred Ehrsam's Quiet Exit

In October 2023, Ehrsam stepped down from managing partner to general partner, citing a desire to focus on scientific interests. By 2024, he had incorporated Nudge, a neurotechnology startup focused on non-invasive brain-computer interfaces.

Ehrsam's departure from day-to-day operations removed one of the firm's two founding personalities. While he remains involved as a GP, the practical effect is that Paradigm is now primarily Matt Huang's firm.

Matt Huang's Dual Role

The bigger structural change came in August 2025 when Huang was announced as CEO of Stripe's new blockchain Tempo. Huang will stay in his role at Paradigm while leading Tempo—a layer 1 blockchain specializing in payments that will be compatible with Ethereum but not built on top of it.

This arrangement is unusual in venture capital. Managing partners typically don't run portfolio companies (or in this case, companies launched by their board affiliations). The fact that Huang is doing both suggests either extraordinary confidence in Paradigm's team infrastructure, or a fundamental shift in how the firm operates.

For crypto founders, the implication is worth noting: when you pitch Paradigm, you're increasingly pitching a team, not the founders.


What This Means for 2026 Crypto Funding

Paradigm's moves offer a preview of broader trends shaping crypto venture capital in 2026.

Concentration Is the New Normal

Crypto VC funding surged 433% in 2025 to $49.75 billion, but this masks a brutal reality: deal count fell roughly 60% year over year, from about 2,900 transactions to 1,200. The money is flowing to fewer companies at larger check sizes.

Traditional venture investment in crypto reached about $18.9 billion in 2025, up from $13.8 billion in 2024. But much of the headline $49.75 billion figure came from digital asset treasury (DAT) companies—institutional vehicles for crypto exposure, not startup investments.

Paradigm's smaller 2024 fund size and concentrated betting pattern anticipated this shift. They're making fewer, bigger bets rather than spreading across dozens of seed rounds.

Infrastructure Over Applications

Looking at Paradigm's 2024-2025 investments—Nous Research (AI infrastructure), Agora (stablecoin infrastructure), Monad (L1 infrastructure), Kuru Labs (DeFi infrastructure on Monad)—a clear theme emerges: they're betting on infrastructure layers, not consumer applications.

This aligns with broader VC sentiment. According to top VCs surveyed by The Block, stablecoins and payments emerged as the strongest and most consistent theme across firms heading into 2026. The returns are increasingly coming from "picks and shovels" rather than consumer-facing applications.

The Regulatory Unlock

Hoolie Tejwani, head of Coinbase Ventures (the most active crypto investor with 87 deals in 2025), noted that clearer market structure rules in the U.S. following the GENIUS Act will be "the next major unlock for startups."

Paradigm's investment pattern suggests they've been positioning for this moment. Their infrastructure bets become significantly more valuable when regulatory clarity enables institutional adoption. A company like Agora, building stablecoin infrastructure, benefits directly from the regulatory framework the GENIUS Act provides.

Early-Stage Remains Challenging

Despite the optimistic macro signals, most crypto investors expect early-stage funding to improve only modestly in 2026. Boris Revsin of Tribe Capital expects a rebound in both deal count and capital deployed, but "nothing close to the 2021–early 2022 peak."

Rob Hadick of Dragonfly noted a structural issue: many crypto venture firms are nearing the end of their runway from prior funds and have struggled to raise new capital. This suggests the funding environment will remain bifurcated—lots of capital for established firms like Paradigm, much less for emerging managers.


The Paradigm Playbook for 2026

Reading Paradigm's recent moves, a coherent strategy emerges:

1. Infrastructure over speculation. Every major 2024-2025 investment targets infrastructure—whether that's AI infrastructure (Nous), payment infrastructure (Agora), or blockchain infrastructure (Monad).

2. Ecosystem cultivation. The Monad investment followed by the Kuru Labs investment shows Paradigm still believes in their old playbook: back the chain, then build the ecosystem.

3. AI-crypto intersection, not pure AI. The Nous investment isn't a departure from crypto; it's a bet on AI infrastructure with crypto-native properties. The distinction matters.

4. Regulatory positioning. The stablecoin infrastructure bet makes sense precisely because regulatory clarity creates opportunities for compliant players.

5. Smaller fund, concentrated bets. The $850 million third fund is smaller than prior vintage, enabling more disciplined deployment.


What Founders Should Know

For founders seeking Paradigm capital in 2026, the pattern is clear:

Build infrastructure. Paradigm's recent investments are almost exclusively infrastructure plays. If you're building a consumer application, you're likely not their target.

Have a clear technical moat. Paradigm's "research-driven" positioning isn't just marketing. They've consistently backed projects with genuine technical differentiation—Flashbots' MEV infrastructure, Monad's parallel execution, Nous's open-source AI models.

Think multi-year. Paradigm's style involves deep involvement in project incubation over years, not quick flips. If you want a passive investor, look elsewhere.

Understand the team structure. With Huang splitting time at Tempo and Ehrsam focused on neurotechnology, the day-to-day investment team matters more than ever. Know who you're actually pitching.


Conclusion: The Quiet Confidence

The 2023 website controversy seems almost quaint now. Paradigm didn't abandon crypto—they repositioned for a more mature market.

Their recent moves suggest a firm that's betting on crypto infrastructure becoming essential plumbing for the broader financial system, not a speculative playground for retail traders. The AI investments are crypto-native; the stablecoin investments target institutional adoption; the L1 investments build ecosystems rather than chase hype.

Whether this thesis plays out remains to be seen. But for anyone trying to understand where crypto venture capital is heading in 2026, Paradigm's quiet transformation offers the clearest signal available.

The silence was never about leaving crypto. It was about waiting for the right moment to double down.


References

Why 96% of Brand NFT Projects Failed—And What the Survivors Did Differently

· 10 min read
Dora Noda
Software Engineer

Nike just quietly sold RTFKT in December 2025. Starbucks shut down Odyssey in March 2024. Porsche had to halt its 911 NFT mint after selling only 2,363 of 7,500 tokens. Meanwhile, Nike now faces a class-action lawsuit from NFT purchasers seeking over $5 million in damages.

These aren't fly-by-night crypto projects. These are some of the world's most sophisticated brands, with billions in marketing budgets and armies of consultants. And yet, according to recent data, 96% of NFT projects are now considered dead, with only 0.2% of 2024 drops generating any profit for their holders.

What went wrong? And more importantly, what did the handful of winners—like Pudgy Penguins now in Walmart stores or Lufthansa's loyalty-integrated NFTs—figure out that the giants missed?


The Carnage: How Bad Did It Get?

The numbers are staggering. Research from late 2024 reveals that 98% of NFTs launched that year failed to deliver profits, with 84% never exceeding their mint price. The average lifespan of an NFT project is now just 1.14 years—2.5 times shorter than traditional crypto projects.

The NFT market lost over $12 billion from its April 2022 peak. Daily sales volume has collapsed from billions during the 2021-2022 boom to around $4 million. Supply has completely overwhelmed demand, with an average of 3,635 new NFT collections created monthly.

For brands specifically, the pattern was consistent: hype-driven launches, initial sellouts, declining engagement, then quiet shutdowns. The graveyard includes:

  • Nike RTFKT: $1.5 billion in trading volume, now sold off and facing securities lawsuits
  • Starbucks Odyssey: 18 months of operation, $200,000 in sales, then shuttered
  • Porsche 911: Mint halted mid-sale after community backlash over "low effort" and "tone deaf" pricing

Even the projects that generated revenue often created more problems than they solved. Nike's RTFKT NFTs stopped displaying images correctly after the shutdown announcement, rendering the digital assets essentially worthless. The proposed class action argues these NFTs were unregistered securities sold without SEC approval.


Autopsy of a Failure: What Brands Got Wrong

1. Extraction Before Value Creation

The most consistent criticism across failed brand NFT projects was the perception of cash grabs. Dave Krugman, artist and founder of NFT creative agency Allships, captured the issue perfectly when analyzing Porsche's botched launch:

"When you begin your journey in this space by extracting millions of dollars from the community, you are setting impossibly high expectations, cutting out 99% of market participants and overvaluing your assets before you have proven you can back up their valuation."

Porsche minted at 0.911 ETH (roughly $1,420 at the time)—a price point that excluded most Web3 natives while offering nothing beyond aesthetic appeal. The community called it "tone deaf" and "low effort." Sales stalled. The mint was halted.

Compare this to successful Web3-native projects that started with free mints or low prices, building value through community engagement before monetization. The order of operations matters: community first, extraction later.

2. Complexity Without Compelling Utility

Starbucks Odyssey exemplified this failure mode. The program required users to navigate Web3 concepts, complete "journeys" for digital badges, and engage with blockchain infrastructure—all for rewards that didn't significantly outperform the existing Starbucks Rewards program.

As industry observers noted: "Most customers didn't want to 'go on a journey' for a collectible badge. They wanted $1 off their Frappuccino."

The Web3 layer added friction without adding proportional value. Users had to learn new concepts, navigate new interfaces, and trust new systems. The payoff? Badges and experiences that, while novel, couldn't compete with the simplicity of existing loyalty mechanics.

3. Treating NFTs as Products Instead of Relationships

Nike's approach with RTFKT showed how even sophisticated execution can fail when the underlying model is wrong. RTFKT was genuinely innovative—CloneX avatars with Takashi Murakami, Cryptokicks iRL smart sneakers with auto-lacing and customizable lights, over $1.5 billion in trading volume.

But ultimately, Nike treated RTFKT as a product line rather than a community relationship. When the NFT market cooled and new CEO Elliott Hill's "Win Now" strategy prioritized core athletic products, RTFKT became expendable. The shutdown announcement broke image links for existing NFTs, destroying holder value overnight.

The lesson: if your NFT strategy can be shut down by a quarterly earnings call, you've built a product, not a community. And products depreciate.

4. Timing the Hype Cycle Wrong

Starbucks launched Odyssey in December 2022, just as NFT valuations had already plummeted from their early-2022 peaks. By the time the program reached the public, the speculative energy that drove early NFT adoption had largely dissipated.

The brutal irony: brands spent 12-18 months planning and building their Web3 strategies, only to launch into a market that had fundamentally changed during their development cycles. Enterprise planning timelines don't match crypto market velocities.


The Survivors: What Winners Did Differently

Pudgy Penguins: Physical-Digital Integration Done Right

While most brand NFT projects collapsed, Pudgy Penguins—a Web3-native project—achieved what the giants couldn't: mainstream retail distribution.

Their strategy inverted the typical brand approach:

  1. Start digital, expand physical: Rather than forcing existing customers into Web3, they brought Web3 value to physical retail
  2. Accessible price points: Pudgy Toys in Walmart stores let anyone participate, not just crypto-natives
  3. Gaming integration: Pudgy World on zkSync Era created ongoing engagement beyond speculation
  4. Community ownership: Holders felt like co-owners, not customers

The result? Pudgy Penguins was one of the only NFT collections to see sales growth into 2025, while virtually everything else declined.

Lufthansa Uptrip: NFTs as Invisible Infrastructure

Lufthansa's approach represents perhaps the most sustainable model for brand NFTs: make the blockchain invisible.

Their Uptrip loyalty program uses NFTs as trading cards themed around aircraft and destinations. Complete collections, and you unlock airport lounge access and redeemable airline miles. The blockchain infrastructure enables the trading and collecting mechanics, but users don't need to understand or interact with it directly.

Key differences from failed approaches:

  • Real utility: Lounge access and miles have tangible, understood value
  • No upfront cost: Users earn cards through flying, not purchasing
  • Invisible complexity: The NFT layer enables features without requiring user education
  • Integration with existing behavior: Collecting enhances the flying experience rather than requiring new habits

Hugo Boss XP: Tokenized Loyalty Without the NFT Branding

Hugo Boss's May 2024 launch of "HUGO BOSS XP" demonstrated another survival strategy: use blockchain technology without calling it NFTs.

The program centers on their customer app as a tokenized loyalty experience. The blockchain enables features like transferable rewards and transparent point tracking, but the marketing never mentions NFTs, blockchain, or Web3. It's just a better loyalty program.

This approach sidesteps the baggage that NFT terminology now carries—associations with speculation, scams, and worthless JPEGs. The technology enables better user experiences; the branding focuses on those experiences rather than the underlying infrastructure.


The 2025-2026 Reality Check

The NFT market in 2025-2026 looks fundamentally different from the 2021-2022 boom:

Trading volumes are down, but transactions are up. NFT sales in H1 2025 totaled $2.82 billion—only a 4.6% decline from late 2024—but sales counts climbed nearly 80%. This signals fewer speculative flips but broader adoption by actual users.

Gaming dominates activity. According to DappRadar, gaming represented about 28% of all NFT activity in 2025. The successful use cases are interactive and ongoing, not static collectibles.

Consolidation is accelerating. Native Web3 projects like Bored Ape Yacht Club and Azuki are evolving into full ecosystems. BAYC launched ApeChain in October 2024; Azuki introduced AnimeCoin in early 2025. The survivors are becoming platforms, not just collections.

Brands are pivoting to invisible blockchain. The successful corporate approaches—Lufthansa, Hugo Boss—use blockchain as infrastructure rather than marketing. The technology enables features; the brand doesn't lead with Web3 positioning.


What Brands Entering Web3 Should Actually Do

For brands still considering Web3 strategies, the failed experiments of 2022-2024 offer clear lessons:

1. Build Community Before Monetization

The successful Web3 projects—both native and brand—invested years in community building before significant monetization. Rushing to revenue extraction destroys the trust that makes Web3 communities valuable.

2. Provide Real, Immediate Utility

Abstract "future utility" promises don't work. Users need tangible value today: access, discounts, experiences, or status that they can actually use. If your roadmap requires holding for 2-3 years before value materializes, you're asking too much.

3. Make Blockchain Invisible

Unless your target audience is crypto-native, don't lead with Web3 terminology. Use blockchain to enable better user experiences, but let users interact with those experiences directly. The technology should be infrastructure, not marketing.

4. Price for Participation, Not Extraction

High mint prices signal that you're optimizing for short-term revenue over long-term community. The projects that survived started accessible and grew value over time. Those that started expensive mostly just stayed expensive until they died.

5. Commit to Long-Term Operation

If a quarterly earnings miss can kill your Web3 project, you shouldn't launch it. The blockchain's core value proposition—permanent, verifiable ownership—requires operational permanence to be meaningful. Treat Web3 as infrastructure, not a campaign.


The Uncomfortable Truth

Perhaps the most important lesson from the brand NFT graveyard is this: most brands shouldn't have launched NFT projects at all.

The technology works for communities where digital ownership and trading create genuine value—gaming, creator economies, loyalty programs with transferable benefits. It doesn't work as a novelty marketing tactic or a way to monetize existing customer relationships through artificial scarcity.

Nike, Starbucks, and Porsche didn't fail because Web3 technology is flawed. They failed because they tried to use that technology for purposes it wasn't designed for, in ways that didn't respect the communities they were entering.

The survivors understood something simpler: technology should serve users, not extract from them. The blockchain enables new forms of value exchange—but only when the value exchange itself is genuine.


References