Exploring User Perceptions of Security Auditing in the Web3 Ecosystem
For professionals in the Web3 space, a security audit is not just a technical necessity but a critical milestone in a project's lifecycle. However, a groundbreaking study from the University of Macau and Pennsylvania State University—based on in-depth interviews with 20 users and an analysis of over 900 Reddit posts—reveals a stark reality: a significant gap exists between the industry's auditing practices and the end-user's actual perceptions, trust models, and behavioral decisions.
This report is more than an academic discussion; it serves as an intelligence briefing for all Web3 practitioners. It identifies the pain points in the current audit ecosystem and provides a clear strategic roadmap for leveraging audits more effectively to build trust and guide user behavior.
Core Insights: How Do Users Perceive Your "Security Certificate"?
The study systematically reveals users' cognitive biases and behavioral patterns throughout the audit information chain:
1. The "Tunnel Vision" Effect in Information Acquisition The primary, and often sole, channel through which users access audit information is the project's official website. All interviewees confirmed this behavior pattern.
- Strategic Implication: Your website is the main battlefield for communicating the value of an audit. Do not assume users will dig deeper into an audit firm’s website or cross-reference information on-chain. How audit information is presented on your site directly shapes the user's first impression and trust foundation.
2. The Bipolarization of Perceived Information Value Users generally find the information value of current audit reports to be insufficient, which manifests in two ways:
- Insufficient Value for Experts: Technically proficient users feel that many reports are “hurried, formulaic, and repetitive,” lacking depth and meaningful insights.
- Prohibitively High Barrier for Novices: Non-technical users are overwhelmed by professional jargon and code, making comprehension difficult. An external review of audit firm websites reinforces this: more than a third of firms lack detailed descriptions of their service processes, and most inadequately disclose their auditors’ professional expertise.
- Strategic Implication: The current one-size-fits-all PDF report format is failing to meet the needs of different user segments. Projects and audit firms must consider layered, interactive disclosure strategies—concise summaries, visual risk assessments, and full technical details for expert scrutiny.
3. The Fragility of the Trust Model: Reliance on Reputation Amidst Widespread Skepticism Users cite an audit firm’s “reputation” as the primary criterion for judging quality, but this trust model is fragile.
- The Ambiguity of Reputation: Many interviewees could not name more than one audit firm, suggesting that users’ perception of reputation is vague and easily influenced.
- Fundamental Doubts about Independence: Because audit services are paid for by the project, users widely question their impartiality. One interviewee summarized: “It’s unlikely they’ll openly criticize or ‘bring down’ their clients.” Reddit discussions echo similar skepticism.
- Strategic Implication: User trust is not built on technical details but on perceptions of independence and impartiality. Proactively increasing audit process transparency—such as disclosing workflows with clients—is more critical than simply publishing a technical report.
4. The True Value of an Audit: "Proof of Effort" Despite doubts about effectiveness and fairness, there is near-universal consensus: the act of undergoing an audit itself is a powerful signal of a project’s commitment to security and responsibility.
- One participant explained: it shows “that the application is serious about its security and at least willing to invest in an audit.”
- Strategic Implication: An audit is not just a technical safeguard but also a crucial marketing and trust-building tool. Its symbolic meaning far outweighs how much of the content users actually understand. Teams should emphasize their investment in independent audits in marketing and community communications.
5. User Decision-Making Behavior: Binary and Asymmetrical
- Focus on "Presence," Not "Quality": Users spend very little time reviewing audit information—typically less than 10 minutes. They care more about whether an audit exists than about its details.
- Asymmetrical Influence: Positive audit results significantly boost community confidence. Negative results do generate concern but have limited deterrent effects for high-risk users.
- Strategic Implication: The binary “Audited/Not Audited” status is the single most influential variable in user decision-making. Projects should ensure this status is clearly visible. Audit firms, in turn, can design their report conclusions to be more impactful for user decision-making.
Future-Facing Design and Strategic Transformation
Based on these insights, the study provides a clear action plan for practitioners:
- For Audit Firms: Reshape Reports and Service Models
- From Static to Interactive: Move away from traditional PDF reports toward interactive web platforms with layered data, clickable code snippets, and built-in feedback mechanisms.
- Embrace Radical Transparency: Proactively disclose audit methodologies, key processes, and even client interactions (minus core secrets) to demonstrate independence and impartiality.
- Drive Industry Standardization: The absence of standards erodes industry credibility. Firms should help establish uniform practices, risk classifications, and reporting norms—and educate the community.
- For Project Teams: Integrate Audits into UX & Communication Strategy
- Optimize Information Presentation: Clearly display audit information on your website. A concise “Audit Summary” page that links to the full report is more effective than a simple PDF link.
- Leverage "Proof of Effort": Frame the completion of a third-party audit as a core trust milestone in marketing, community AMAs, and whitepapers.
- Embrace an Educational Role: Partner with auditors to co-host security education events. This raises awareness while boosting trust in both the project and the audit brand.
- For Community and Ecosystem Builders: Harness the Power of Collective Intelligence
- Empower the Community: Support technical experts or KOLs in providing third-party interpretations and reviews of audit reports.
- Explore DAO Governance: Experiment with models where audits are commissioned or overseen by a DAO. This approach can strengthen independence and credibility through community voting and incentives.
In conclusion, this research sounds a clear warning: the Web3 industry can no longer treat auditing as an isolated technical function. Practitioners must confront the gap between current practices and user perception, placing user experience and trust-building at the center. Only by increasing transparency, optimizing communication, and driving standardization can we collectively build a safer and more trustworthy decentralized future.