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Tokenized Identity and AI Companions Converge as Web3's Next Frontier

¡ 28 min read
Dora Noda
Software Engineer

The real bottleneck isn't compute speed—it's identity. This insight from Matthew Graham, Managing Partner at Ryze Labs, captures the fundamental shift happening at the intersection of AI companions and blockchain identity systems. As the AI companion market explodes toward 140.75billionby2030anddecentralizedidentityscalesfrom140.75 billion by 2030 and decentralized identity scales from 4.89 billion today to 41.73billionbydecade′send,thesetechnologiesareconvergingtoenableanewparadigm:trulyowned,portable,privacy−preservingAIrelationships.Graham′sfirmhasdeployedconcretecapital—incubatingAmiko′spersonalAIplatform,backingthe41.73 billion by decade's end, these technologies are converging to enable a new paradigm: truly owned, portable, privacy-preserving AI relationships. Graham's firm has deployed concrete capital—incubating Amiko's personal AI platform, backing the 420,000 Eliza humanoid robot, investing in EdgeX Labs' 30,000+ TEE infrastructure, and launching a $5 million AI Combinator fund—positioning Ryze at the vanguard of what Graham calls "the most important wave of innovation since DeFi summer."

This convergence matters because AI companions currently exist in walled gardens, unable to move between platforms, with users possessing no true ownership of their AI relationships or data. Simultaneously, blockchain-based identity systems have matured from theoretical frameworks to production infrastructure managing $2+ billion in AI agent market capitalization. When combined, tokenized identity provides the ownership layer AI companions lack, while AI agents solve blockchain's user experience problem. The result: digital companions you genuinely own, can take anywhere, and interact with privately through cryptographic proofs rather than corporate surveillance.

Matthew Graham's vision: identity infrastructure as the foundational layer​

Graham's intellectual journey tracks the industry's evolution from Bitcoin enthusiast in 2013 to crypto VC managing 51 portfolio companies to AI companion advocate experiencing a "stop-everything moment" with Terminal of Truths in 2024. His progression mirrors the sector's maturation, but his recent pivot represents something more fundamental: recognition that identity infrastructure, not computational power or model sophistication, determines whether autonomous AI agents can operate at scale.

In January 2025, Graham commented "waifu infrastructure layer" on Amiko's declaration that "the real challenge is not speed. It is identity." This marked the culmination of his thinking—a shift from focusing on AI capabilities to recognizing that without standardized, decentralized identity systems, AI agents cannot verify themselves, transact securely, or persist across platforms. Through Ryze Labs' portfolio strategy, Graham is systematically building this infrastructure stack: hardware-level privacy through EdgeX Labs' distributed computing, identity-aware AI platforms through Amiko, physical manifestation through Eliza Wakes Up, and ecosystem development through AI Combinator's 10-12 investments.

His investment thesis centers on three convergent beliefs. First, AI agents require blockchain rails for autonomous operation—"they are going to have to be making transactions, microtransactions, whatever it is… this is very naturally a crypto rail situation." Second, the future of AI lives locally on user-owned devices rather than in corporate clouds, necessitating decentralized infrastructure that's "not only decentralized, but also physically distributed and able to run locally." Third, companionship represents "one of the most untapped psychological needs in the world today," positioning AI companions as social infrastructure rather than mere entertainment. Graham has named his planned digital twin "Marty" and envisions a world where everyone has a deeply personal AI that knows them intimately: "Marty, you know everything about me... Marty, what does mom like? Go order some Christmas gifts for mom."

Graham's geographic strategy adds another dimension—focusing on emerging markets like Lagos and Bangalore where "the next wave of users and builders will come from." This positions Ryze to capture AI companion adoption in regions potentially leapfrogging developed markets, similar to mobile payments in Africa. His emphasis on "lore" and cultural phenomena suggests understanding that AI companion adoption follows social dynamics rather than pure technological merit: drawing "parallels to cultural phenomena like internet memes and lore... internet lore and culture can synergize movements across time and space."

At Token 2049 appearances spanning Singapore 2023 and beyond, Graham articulated this vision to global audiences. His Bloomberg interview positioned AI as "crypto's third act" after stablecoins, while his participation in The Scoop podcast explored "how crypto, AI and robotics are converging into the future economy." The common thread: AI agents need identity systems for trusted interactions, ownership mechanisms for autonomous operation, and transaction rails for economic activity—precisely what blockchain technology provides.

Decentralized identity reaches production scale with major protocols operational​

Tokenized identity has evolved from whitepaper concept to production infrastructure managing billions in value. The technology stack comprises three foundational layers: Decentralized Identifiers (DIDs) as W3C-standardized, globally unique identifiers requiring no centralized authority; Verifiable Credentials (VCs) as cryptographically-secured, instantly verifiable credentials forming a trust triangle between issuer, holder, and verifier; and Soulbound Tokens (SBTs) as non-transferable NFTs representing reputation, achievements, and affiliations—proposed by Vitalik Buterin in May 2022 and now deployed in systems like Binance's Account Bound token and Optimism's Citizens' House governance.

Major protocols have achieved significant scale by October 2025. Ethereum Name Service (ENS) leads with 2 million+ .eth domains registered, 667−885millionmarketcap,andimminentmigrationto"Namechain"L2expecting80−90667-885 million market cap, and imminent migration to "Namechain" L2 expecting 80-90% gas fee reduction. Lens Protocol has built 650,000+ user profiles with 28 million social connections on its decentralized social graph, recently securing 46 million in funding and transitioning to Lens v3 on zkSync-based Lens Network. Worldcoin (rebranded "World") has verified 12-16 million users across 25+ countries through iris-scanning Orbs, though facing regulatory challenges including bans in Spain, Portugal, and Philippines cease-and-desist orders. Polygon ID deployed the first ZK-powered identity solution mid-2022, with October 2025's Release 6 introducing dynamic credentials and private proof of uniqueness. Civic provides compliance-focused blockchain identity verification, generating $4.8 million annual revenue through its Civic Pass system enabling KYC/liveness checks for dApps.

The technical architecture enables privacy-preserving verification through multiple cryptographic approaches. Zero-knowledge proofs allow proving attributes (age, nationality, account balance thresholds) without revealing underlying data. Selective disclosure lets users share only necessary information for each interaction rather than full credentials. Off-chain storage keeps sensitive personal data off public blockchains, recording only hashes and attestations on-chain. This design addresses the apparent contradiction between blockchain transparency and identity privacy—a critical challenge Graham's portfolio companies like Amiko explicitly tackle through local processing rather than cloud dependency.

Current implementations span diverse sectors demonstrating real-world utility. Financial services use reusable KYC credentials cutting onboarding costs 60%, with Uniswap v4 and Aave integrating Polygon ID for verified liquidity providers and undercollateralized lending based on SBT credit history. Healthcare applications enable portable medical records and HIPAA-compliant prescription verification. Education credentials as verifiable diplomas allow instant employer verification. Government services include mobile driver's licenses (mDLs) accepted for TSA domestic air travel and EU's mandatory EUDI Wallet rollout by 2026 for all member states. DAO governance uses SBTs for one-person-one-vote mechanisms and Sybil resistance—Optimism's Citizens' House pioneered this approach.

The regulatory landscape is crystallizing faster than expected. Europe's eIDAS 2.0 (Regulation EU 2024/1183) passed April 11, 2024, mandates all EU member states offer EUDI Wallets by 2026 with cross-sector acceptance required by 2027, creating the first comprehensive legal framework recognizing decentralized identity. The ISO 18013 standard aligns US mobile driver's licenses with EU systems, enabling cross-continental interoperability. GDPR concerns about blockchain immutability are addressed through off-chain storage and user-controlled data minimization. The United States has seen Biden's Cybersecurity Executive Order funding mDL adoption, TSA approval for domestic air travel, and state-level implementations spreading from Louisiana's pioneering deployment.

Economic models around tokenized identity reveal multiple value capture mechanisms. ENS governance tokens grant voting rights on protocol changes. Civic's CVC utility tokens purchase identity verification services. Worldcoin's WLD aims for universal basic income distribution to verified humans. The broader Web3 identity market sits at 21billion(2023)projectingto21 billion (2023) projecting to 77 billion by 2032—14-16% CAGR—while overall Web3 markets grew from 2.18billion(2023)to2.18 billion (2023) to 49.18 billion (2025), representing explosive 44.9% compound annual growth. Investment highlights include Lens Protocol's 46millionraise,Worldcoin′s46 million raise, Worldcoin's 250 million from Andreessen Horowitz, and $814 million flowing to 108 Web3 companies in Q1 2023 alone.

AI companions reach 220 million downloads as market dynamics shift toward monetization​

The AI companion sector has achieved mainstream consumer scale with 337 active revenue-generating apps generating 221millioncumulativeconsumerspendingbyJuly2025.Themarketreached221 million cumulative consumer spending by July 2025. The market reached 28.19 billion in 2024 and projects to $140.75 billion by 2030—a 30.8% CAGR driven by emotional support demand, mental health applications, and entertainment use cases. This growth trajectory positions AI companions as one of the fastest-expanding AI segments, with downloads surging 88% year-over-year to 60 million in H1 2025 alone.

Platform leaders have established dominant positions through differentiated approaches. Character.AI commands 20-28 million monthly active users with 18 million+ user-created chatbots, achieving 2-hour average daily usage and 10 billion messages monthly—48% higher retention than traditional social media. The platform's strength lies in role-playing and character interaction, attracting a young demographic (53% aged 18-24) with nearly equal gender split. Following Google's 2.7billioninvestment,Character.AIreached2.7 billion investment, Character.AI reached 10 billion valuation despite generating only 32.2millionrevenuein2024,reflectinginvestorconfidenceinlong−termmonetizationpotential.Replikafocusesonpersonalizedemotionalsupportwith10+millionusers,offering3Davatarcustomization,voice/ARinteractions,andrelationshipmodes(friend/romantic/mentor)pricedat32.2 million revenue in 2024, reflecting investor confidence in long-term monetization potential. Replika focuses on personalized emotional support with 10+ million users, offering 3D avatar customization, voice/AR interactions, and relationship modes (friend/romantic/mentor) priced at 19.99 monthly or 69.99annually.PifromInflectionAIemphasizesempatheticconversationacrossmultipleplatforms(iOS,web,messagingapps)withoutvisualcharacterrepresentation,remainingfreewhilebuildingseveralmillionusers.Friendrepresentsthehardwarefrontier—a69.99 annually. Pi from Inflection AI emphasizes empathetic conversation across multiple platforms (iOS, web, messaging apps) without visual character representation, remaining free while building several million users. Friend represents the hardware frontier—a 99-129 wearable AI necklace providing always-listening companionship powered by Claude 3.5, generating controversy over constant audio monitoring but pioneering physical AI companion devices.

Technical capabilities have advanced significantly yet remain bounded by fundamental limitations. Current systems excel at natural language processing with context retention across conversations, personalization through learning user preferences over time, multimodal integration combining text/voice/image/video, and platform connectivity with IoT devices and productivity tools. Advanced emotional intelligence enables sentiment analysis and empathetic responses, while memory systems create continuity across interactions. However, critical limitations persist: no true consciousness or genuine emotional understanding (simulated rather than felt empathy), tendency toward hallucinations and fabricated information, dependence on internet connectivity for advanced features, difficulty with complex reasoning and nuanced social situations, and biases inherited from training data.

Use cases span personal, professional, healthcare, and educational applications with distinct value propositions. Personal/consumer applications dominate with 43.4% market share, addressing loneliness epidemic (61% of young US adults report serious loneliness) through 24/7 emotional support, role-playing entertainment (51% interactions in fantasy/sci-fi), and virtual romantic relationships (17% of apps explicitly market as "AI girlfriend"). Over 65% of Gen Z users report emotional connection with AI characters. Professional applications include workplace productivity (Zoom AI Companion 2.0), customer service automation (80% of interactions AI-handleable), and sales/marketing personalization like Amazon's Rufus shopping companion. Healthcare implementations provide medication reminders, symptom checking, elderly companionship reducing depression in isolated seniors, and accessible mental health support between therapy sessions. Education applications offer personalized tutoring, language learning practice, and Google's "Learn About" AI learning companion.

Business model evolution reflects maturation from experimentation toward sustainable monetization. Freemium/subscription models currently dominate, with Character.AI Plus at 9.99monthlyandReplikaProat9.99 monthly and Replika Pro at 19.99 monthly offering priority access, faster responses, voice calls, and advanced customization. Revenue per download increased 127% from 0.52(2024)to0.52 (2024) to 1.18 (2025), signaling improved conversion. Consumption-based pricing is emerging as the sustainable model—pay per interaction, token, or message rather than flat subscriptions—better aligning costs with usage. Advertising integration represents the projected future as AI inference costs decline; ARK Invest predicts revenue per hour will increase from current 0.03to0.03 to 0.16 (similar to social media), potentially generating $70-150 billion by 2030 in their base and bull cases. Virtual goods and microtransactions for avatar customization, premium character access, and special experiences are expected to reach monetization parity with gaming services.

Ethical concerns have triggered regulatory action following documented harms. Character.AI faces 2024 lawsuit after teen suicide linked to chatbot interactions, while Disney issued cease-and-desist orders for copyrighted character usage. The FTC launched inquiry in September 2025 ordering seven companies to report child safety measures. California Senator Steve Padilla introduced legislation requiring safeguards, while Assembly member Rebecca Bauer-Kahan proposed banning AI companions for under-16s. Primary ethical issues include emotional dependency risks particularly concerning for vulnerable populations (teens, elderly, isolated individuals), authenticity and deception as AI simulates but doesn't genuinely feel emotions, privacy and surveillance through extensive personal data collection with unclear retention policies, safety and harmful advice given AI's tendency to hallucinate, and "social deskilling" where over-reliance erodes human social capabilities.

Expert predictions converge on continued rapid advancement with divergent views on societal impact. Sam Altman projects AGI within 5 years with GPT-5 achieving "PhD-level" reasoning (launched August 2025). Elon Musk expects AI smarter than smartest human by 2026 with Optimus robots in commercial production at $20,000-30,000 price points. Dario Amodei suggests singularity by 2026. The near-term trajectory (2025-2027) emphasizes agentic AI systems shifting from chatbots to autonomous task-completing agents, enhanced reasoning and memory with longer context windows, multimodal evolution with mainstream video generation, and hardware integration through wearables and physical robotics. The consensus: AI companions are here to stay with massive growth ahead, though social impact remains hotly debated between proponents emphasizing accessible mental health support and critics warning of technology not ready for emotional support roles with inadequate safeguards.

Technical convergence enables owned, portable, private AI companions through blockchain infrastructure​

The intersection of tokenized identity and AI companions solves fundamental problems plaguing both technologies—AI companions lack true ownership and portability while blockchain suffers from poor user experience and limited utility. When combined through cryptographic identity systems, users can genuinely own their AI relationships as digital assets, port companion memories and personalities across platforms, and interact privately through zero-knowledge proofs rather than corporate surveillance.

The technical architecture rests on several breakthrough innovations deployed in 2024-2025. ERC-7857, proposed by 0G Labs, provides the first NFT standard specifically for AI agents with private metadata. This enables neural networks, memory, and character traits to be stored encrypted on-chain, with secure transfer protocols using oracles and cryptographic systems that re-encrypt during ownership changes. The transfer process generates metadata hashes as authenticity proofs, decrypts in Trusted Execution Environment (TEE), re-encrypts with new owner's key, and requires signature verification before smart contract execution. Traditional NFT standards (ERC-721/1155) failed for AI because they have static, public metadata with no secure transfer mechanisms or support for dynamic learning—ERC-7857 solves these limitations.

Phala Network has deployed the largest TEE infrastructure globally with 30,000+ devices providing hardware-level security for AI computations. TEEs enable secure isolation where computations are protected from external threats with remote attestation providing cryptographic proof of non-interference. This represents the only way to achieve true exclusive ownership for digital assets executing sensitive operations. Phala processed 849,000 off-chain queries in 2023 (versus Ethereum's 1.1 million on-chain), demonstrating production scale. Their AI Agent Contracts allow TypeScript/JavaScript execution in TEEs for applications like Agent Wars—a live game with tokenized agents using staking-based DAO governance where "keys" function as shares granting usage rights and voting power.

Privacy-preserving architecture layers multiple cryptographic approaches for comprehensive protection. Fully Homomorphic Encryption (FHE) enables processing data while keeping it fully encrypted—AI agents never access plaintext, providing post-quantum security through NIST-approved lattice cryptography (2024). Use cases include private DeFi portfolio advice without exposing holdings, healthcare analysis of encrypted medical records without revealing data, and prediction markets aggregating encrypted inputs. MindNetwork and Fhenix are building FHE-native platforms for encrypted Web3 and digital sovereignty. Zero-knowledge proofs complement TEEs and FHE by enabling private authentication (proving age without revealing birthdate), confidential smart contracts executing logic without exposing data, verifiable AI operations proving task completion without revealing inputs, and cross-chain privacy for secure interoperability. ZK Zyra + Ispolink demonstrate production zero-knowledge proofs for AI-powered Web3 gaming.

Ownership models using blockchain tokens have reached significant market scale. Virtuals Protocol leads with 700+millionmarketcapmanaging700+ million market cap managing 2+ billion in AI agent market capitalization, representing 85% of marketplace activity and generating 60millionprotocolrevenuebyDecember2024.Userspurchasetokensrepresentingagentstakes,enablingco−ownershipwithfulltrading,transfer,andrevenue−sharingrights.SentrAIfocusesontradableAIpersonasasprogrammableon−chainassetspartneringwithStabilityWorldAIforvisualcapabilities,creatingasocial−to−AIeconomywithcross−platformmonetizableexperiences.GrokAniCompaniondemonstratesmainstreamadoptionwithANItokenat60 million protocol revenue by December 2024. Users purchase tokens representing agent stakes, enabling co-ownership with full trading, transfer, and revenue-sharing rights. SentrAI focuses on tradable AI personas as programmable on-chain assets partnering with Stability World AI for visual capabilities, creating a social-to-AI economy with cross-platform monetizable experiences. Grok Ani Companion demonstrates mainstream adoption with ANI token at 0.03 (30millionmarketcap)generating30 million market cap) generating 27-36 million daily trading volume through smart contracts securing interactions and on-chain metadata storage.

NFT-based ownership provides alternative models emphasizing uniqueness over fungibility. FURO on Ethereum offers 3D AI companions that learn, remember, and evolve for 10NFTplus10 NFT plus FURO tokens, with personalization adapting to user style and reflecting emotions—planning physical toy integration. AXYC (AxyCoin) integrates AI with GameFi and EdTech using AR token collection, NFT marketplace, and educational modules where AI pets function as tutors for languages, STEM, and cognitive training with milestone rewards incentivizing long-term development.

Data portability and interoperability remain works in progress with important caveats. Working implementations include Gitcoin Passport's cross-platform identity with "stamps" from multiple authenticators, Civic Pass on-chain identity management across dApps/DeFi/NFTs, and T3id (Trident3) aggregating 1,000+ identity technologies. On-chain metadata stores preferences, memories, and milestones immutably, while blockchain attestations through Ceramic and KILT Protocol link AI model states to identities. However, current limitations include no universal SSI agreement yet, portability limited to specific ecosystems, evolving regulatory frameworks (GDPR, DMA, Data Act), and requirement for ecosystem-wide adoption before seamless cross-platform migration becomes reality. The 103+ experimental DID methods create fragmentation, with Gartner predicting 70% of SSI adoption depends on achieving cross-platform compatibility by 2027.

Monetization opportunities at the intersection enable entirely new economic models. Usage-based pricing charges per API call, token, task, or compute time—Hugging Face Inference Endpoints achieved 4.5billionvaluation(2023)onthismodel.∗∗Subscriptionmodels∗∗providepredictablerevenue,withCognigyderiving604.5 billion valuation (2023) on this model. **Subscription models** provide predictable revenue, with Cognigy deriving 60% of 28 million ARR from subscriptions. Outcome-based pricing aligns payment with results (leads generated, tickets resolved, hours saved) as demonstrated by Zendesk, Intercom, and Chargeflow. Agent-as-a-Service positions AI as "digital employees" with monthly fees—Harvey, 11x, and Vivun pioneer enterprise-grade AI workforce. Transaction fees take percentage of agent-facilitated commerce, emerging in agentic platforms requiring high volume for viability.

Blockchain-specific revenue models create token economics where value appreciates with ecosystem growth, staking rewards compensate service providers, governance rights provide premium features for holders, and NFT royalties generate secondary market earnings. Agent-to-agent economy enables autonomous payments where AI agents compensate each other using USDC through Circle's Programmable Wallets, marketplace platforms taking percentage of inter-agent transactions, and smart contracts automating payments based on verified completed work. The AI agent market projects from 5.3billion(2024)to5.3 billion (2024) to 47.1 billion (2030) at 44.8% CAGR, potentially reaching 216billionby2035,withWeb3AIattracting216 billion by 2035, with Web3 AI attracting 213 million from crypto VCs in Q3 2024 alone.

Investment landscape shows convergence thesis gaining institutional validation​

Capital deployment across tokenized identity and AI companions accelerated dramatically in 2024-2025 as institutional investors recognized the convergence opportunity. AI captured 100+billioninventurefundingduring2024—representing33100+ billion in venture funding during 2024—representing 33% of all global VC—with 80% increase from 2023's 55.6 billion. Generative AI specifically attracted 45billion,nearlydoublingfrom45 billion, nearly doubling from 24 billion in 2023, while late-stage GenAI deals averaged 327millioncomparedto327 million compared to 48 million in 2023. This capital concentration reflects investor conviction that AI represents a secular technology shift rather than cyclical hype.

Web3 and decentralized identity funding followed parallel trajectory. The Web3 market grew from 2.18billion(2023)to2.18 billion (2023) to 49.18 billion (2025)—44.9% compound annual growth rate—with 85% of deals at seed or Series A stages signaling infrastructure-building phase. Tokenized Real-World Assets reached 24billion(2025),up30824 billion (2025), up 308% over three years, with projections to 412 billion globally. Decentralized identity specifically scaled from 156.8million(2021)towardprojected156.8 million (2021) toward projected 77.8 billion by 2031—87.9% CAGR. Private credit tokenization drove 58% of tokenized RWA flows in H1 2025, while tokenized treasury and money market funds reached $7.4 billion with 80% year-over-year increase.

Matthew Graham's Ryze Labs exemplifies the convergence investment thesis through systematic portfolio construction. The firm incubated Amiko, a personal AI platform combining portable hardware (Kick device), home-based hub (Brain), local inference, structured memory, coordinated agents, and emotionally-aware AI including Eliza character. Amiko's positioning emphasizes "high-fidelity digital twins that capture behavior, not just words" with privacy-first local processing—directly addressing Graham's identity infrastructure thesis. Ryze also incubated Eliza Wakes Up, bringing AI agents to life through humanoid robotics powered by ElizaOS at $420,000 pre-orders for 5'10" humanoid with silicone animatronic face, emotional intelligence, and ability to perform physical tasks and blockchain transactions. Graham advises the project, calling it "the most advanced humanoid robot ever seen outside a lab" and "the most ambitious since Sophia the Robot."

Strategic infrastructure investment came through EdgeX Labs backing in April 2025—decentralized edge computing with 10,000+ live nodes deployed globally providing the substrate for multi-agent coordination and local inference. The AI Combinator program launched 2024/2025 with $5 million funding 10-12 projects at AI/crypto intersection in partnership with Shaw (Eliza Labs) and a16z. Graham described it as targeting "the Cambrian explosion of AI agent innovation" as "the most important development in the industry since DeFi." Technical partners include Polyhedra Network (verifiable computing) and Phala Network (trustless computing), with ecosystem partners like TON Ventures bringing AI agents to multiple Layer 1 blockchains.

Major VCs have published explicit crypto+AI investment theses. Coinbase Ventures articulated that "crypto and blockchain-based systems are a natural complement to generative AI" with these "two secular technologies going to interweave like a DNA double-helix to make the scaffolding for our digital lives." Portfolio companies include Skyfire and Payman. a16z, Paradigm, Delphi Ventures, and Dragonfly Capital (raising 500millionfundin2025)activelyinvestinagentinfrastructure.Newdedicatedfundsemerged:GateVentures+MovementLabs(500 million fund in 2025) actively invest in agent infrastructure. New dedicated funds emerged: Gate Ventures + Movement Labs (20 million Web3 fund), Gate Ventures + UAE (100millionfund),Avalanche+Aethir(100 million fund), Avalanche + Aethir (100 million with AI agents focus), and aelf Ventures ($50 million dedicated fund).

Institutional adoption validates the tokenization narrative with traditional finance giants deploying production systems. BlackRock's BUIDL became the largest tokenized private fund at 2.5billionAUM,whileCEOLarryFinkdeclared"everyassetcanbetokenized...itwillrevolutionizeinvesting."FranklinTempleton′sFOBXXreached2.5 billion AUM, while CEO Larry Fink declared "every asset can be tokenized... it will revolutionize investing." Franklin Templeton's FOBXX reached 708 million AUM, Circle/Hashnote's USYC 488million.GoldmanSachsoperatesitsDAPend−to−endtokenizedassetinfrastructureforoveroneyear.J.P.Morgan′sKinexysplatformintegratesdigitalidentityinWeb3withblockchainidentityverification.HSBClaunchedOriontokenizedbondissuanceplatform.BankofAmericaplansstablecoinmarketentrypendingapprovalwith488 million. Goldman Sachs operates its DAP end-to-end tokenized asset infrastructure for over one year. J.P. Morgan's Kinexys platform integrates digital identity in Web3 with blockchain identity verification. HSBC launched Orion tokenized bond issuance platform. Bank of America plans stablecoin market entry pending approval with 3.26 trillion in assets positioned for digital payment innovation.

Regional dynamics show Middle East emerging as Web3 capital hub. Gate Ventures launched 100millionUAEfundwhileAbuDhabiinvested100 million UAE fund while Abu Dhabi invested 2 billion in Binance. Conferences reflect industry maturation—TOKEN2049 Singapore drew 25,000 attendees from 160+ countries (70% C-suite), while ETHDenver 2025 attracted 25,000 under theme "From Hype to Impact: Web3 Goes Value-Driven." Investment strategy shifted from "aggressive funding and rapid scaling" toward "disciplined and strategic approaches" emphasizing profitability and sustainable growth, signaling transition from speculation to operational focus.

Challenges persist but technical solutions emerge across privacy, scalability, and interoperability​

Despite impressive progress, significant technical and adoption challenges must be resolved before tokenized identity and AI companions achieve mainstream integration. These obstacles shape development timelines and determine which projects succeed in building sustainable user bases.

The privacy versus transparency tradeoff represents the fundamental tension—blockchain transparency conflicts with AI privacy needs for processing sensitive personal data and intimate conversations. Solutions have emerged through multi-layered cryptographic approaches: TEE isolation provides hardware-level privacy (Phala's 30,000+ devices operational), FHE computation enables encrypted processing eliminating plaintext exposure with post-quantum security, ZKP verification proves correctness without revealing data, and hybrid architectures combine on-chain governance with off-chain private computation. These technologies are production-ready but require ecosystem-wide adoption.

Computational scalability challenges arise from AI inference expense combined with blockchain's limited throughput. Layer-2 scaling solutions address this through zkSync, StarkNet, and Arbitrum handling off-chain compute with on-chain verification. Modular architecture using Polkadot's XCM enables cross-chain coordination without mainnet congestion. Off-chain computation pioneered by Phala allows agents executing off-chain while settling on-chain. Purpose-built chains optimize specifically for AI operations rather than general computation. Current average public chain throughput of 17,000 TPS creates bottlenecks, making L2 migration essential for consumer-scale applications.

Data ownership and licensing complexity stems from unclear intellectual property rights across base models, fine-tuning data, and AI outputs. Smart contract licensing embeds usage conditions directly in tokens with automated enforcement. Provenance tracking through Ceramic and KILT Protocol links model states to identities creating audit trails. NFT ownership via ERC-7857 provides clear transfer mechanisms and custody rules. Automated royalty distribution through smart contracts ensures proper value capture. However, legal frameworks lag technology with regulatory uncertainty deterring institutional adoption—who bears liability when decentralized credentials fail? Can global interoperability standards emerge or will regionalization prevail?

Interoperability fragmentation with 103+ DID methods and different ecosystems/identity standards/AI frameworks creates walled gardens. Cross-chain messaging protocols like Polkadot XCM and Cosmos IBC are under development. Universal standards through W3C DIDs and DIF specifications progress slowly requiring consensus-building. Multi-chain wallets like Safe smart accounts with programmable permissions enable some portability. Abstraction layers such as MIT's NANDA project building agentic web indexes attempt ecosystem bridging. Gartner predicts 70% of SSI adoption depends on achieving cross-platform compatibility by 2027, making interoperability the critical path dependency.

User experience complexity remains the primary adoption barrier. Wallet setup sees 68% user abandonment during seed-phrase generation. Key management creates existential risk—lost private keys mean permanently lost identity with no recovery mechanism. The balance between security and recoverability proves elusive; social recovery systems add complexity while maintaining self-custody principles. Cognitive load from understanding blockchain concepts, wallets, gas fees, and DIDs overwhelms non-technical users. This explains why institutional B2B adoption progresses faster than consumer B2C—enterprises can absorb complexity costs while consumers demand seamless experiences.

Economic sustainability challenges arise from high infrastructure costs (GPUs, storage, compute) required for AI operations. Decentralized compute networks distribute costs across multiple providers competing on price. DePIN (Decentralized Physical Infrastructure Networks) with 1,170+ projects spread resource provisioning burden. Usage-based models align costs with value delivered. Staking economics provide token incentives for resource provision. However, VC-backed growth strategies often subsidize user acquisition with unsustainable unit economics—the shift toward profitability in 2025 investment strategy reflects recognition that business model validation matters more than raw user growth.

Trust and verification issues center on ensuring AI agents act as intended without manipulation or drift. Remote attestation from TEEs issues cryptographic proofs of execution integrity. On-chain audit trails create transparent records of all actions. Cryptographic proofs via ZKPs verify computation correctness. DAO governance enables community oversight through token-weighted voting. Yet verification of AI decision-making processes remains challenging given LLM opacity—even with cryptographic proofs of correct execution, understanding why an AI agent made specific choices proves difficult.

The regulatory landscape presents both opportunities and risks. Europe's eIDAS 2.0 mandatory digital wallets by 2026 create massive distribution channel, while US pro-crypto policy shift in 2025 removes friction. However, Worldcoin bans in multiple jurisdictions demonstrate government concerns about biometric data collection and centralization risks. GDPR "right to erasure" conflicts with blockchain immutability despite off-chain storage workarounds. AI agent legal personhood and liability frameworks remain undefined—can AI agents own property, sign contracts, or bear responsibility for harms? These questions lack clear answers as of October 2025.

Looking ahead: near-term infrastructure buildout enables medium-term consumer adoption​

Timeline projections from industry experts, market analysts, and technical assessment converge around a multi-phase rollout. Near-term (2025-2026) brings regulatory clarity from US pro-crypto policies, major institutions entering RWA tokenization at scale, universal identity standards emerging through W3C and DIF convergence, and multiple projects moving from testnet to mainnet. Sahara AI mainnet launches Q2-Q3 2025, ENS Namechain migration completes Q4 2025 with 80-90% gas reduction, Lens v3 on zkSync deploys, and Ronin AI agent SDK reaches public release. Investment activity remains focused 85% on early-stage (seed/Series A) infrastructure plays, with $213 million flowing from crypto VCs to AI projects in Q3 2024 alone signaling sustained capital commitment.

Medium-term (2027-2030) expects AI agent market reaching 47.1billionby2030from47.1 billion by 2030 from 5.3 billion (2024)—44.8% CAGR. Cross-chain AI agents become standard as interoperability protocols mature. Agent-to-agent economy generates measurable GDP contribution as autonomous transactions scale. Comprehensive global regulations establish legal frameworks for AI agent operations and liability. Decentralized identity reaches 41.73billion(2030)from41.73 billion (2030) from 4.89 billion (2025)—53.48% CAGR—with mainstream adoption in finance, healthcare, and government services. User experience improvements through abstraction layers make blockchain complexity invisible to end users.

Long-term (2030-2035) could see market reaching 216billionby2035forAIagentswithtruecross−platformAIcompanionmigrationenablinguserstakingtheirAIrelationshipsanywhere.PotentialAGIintegrationtransformscapabilitiesbeyondcurrentnarrowAIapplications.AIagentsmightbecomeprimarydigitaleconomyinterfacereplacingappsandwebsitesasinteractionlayer.Decentralizedidentitymarkethits216 billion by 2035 for AI agents with true cross-platform AI companion migration enabling users taking their AI relationships anywhere. Potential AGI integration transforms capabilities beyond current narrow AI applications. AI agents might become primary digital economy interface replacing apps and websites as interaction layer. Decentralized identity market hits 77.8 billion (2031) becoming default for digital interactions. However, these projections carry substantial uncertainty—they assume continued technological progress, favorable regulatory evolution, and successful resolution of UX challenges.

What separates realistic from speculative visions? Currently operational and production-ready: Phala's 30,000+ TEE devices processing real workloads, ERC-7857 standard formally proposed with implementations underway, Virtuals Protocol managing 2+billionAIagentmarketcap,multipleAIagentmarketplacesoperational(Virtuals,Holoworld),DeFiAIagentsactivelytrading(Fetch.ai,AIXBT),workingproductslikeAgentWarsgame,FURO/AXYCNFTcompanions,GrokAniwith2+ billion AI agent market cap, multiple AI agent marketplaces operational (Virtuals, Holoworld), DeFi AI agents actively trading (Fetch.ai, AIXBT), working products like Agent Wars game, FURO/AXYC NFT companions, Grok Ani with 27-36 million daily trading volume, and proven technologies (TEE, ZKP, FHE, smart contract automation).

Still speculative and not yet realized: universal AI companion portability across ALL platforms, fully autonomous agents managing significant wealth unsupervised, agent-to-agent economy as major percentage of global GDP, complete regulatory framework for AI agent rights, AGI integration with decentralized identity, seamless Web2-Web3 identity bridging at scale, quantum-resistant implementations deployed broadly, and AI agents as primary internet interface for masses. Market projections (47billionby2030,47 billion by 2030, 216 billion by 2035) extrapolate current trends but depend on assumptions about regulatory clarity, technological breakthroughs, and mainstream adoption rates that remain uncertain.

Matthew Graham's positioning reflects this nuanced view—deploying capital in production infrastructure today (EdgeX Labs, Phala Network partnerships) while incubating consumer applications (Amiko, Eliza Wakes Up) that will mature as underlying infrastructure scales. His emphasis on emerging markets (Lagos, Bangalore) suggests patience for developed market regulatory clarity while capturing growth in regions with lighter regulatory burdens. The "waifu infrastructure layer" comment positions identity as foundational requirement rather than nice-to-have feature, implying multi-year buildout before consumer-scale AI companion portability becomes reality.

Industry consensus centers on technical feasibility being high (7-8/10)—TEE, FHE, ZKP technologies proven and deployed, multiple working implementations exist, scalability addressed through Layer-2s, and standards actively progressing. Economic feasibility rates medium-high (6-7/10) with clear monetization models emerging, consistent VC funding flow, decreasing infrastructure costs, and validated market demand. Regulatory feasibility remains medium (5-6/10) as US shifts pro-crypto but EU develops frameworks slowly, privacy regulations need adaptation, and AI agent IP rights remain unclear. Adoption feasibility sits at medium (5/10)—early adopters engaged, but UX challenges persist, limited current interoperability, and significant education/trust-building needed.

The convergence of tokenized identity and AI companions represents not speculative fiction but an actively developing sector with real infrastructure, operational marketplaces, proven technologies, and significant capital investment. Production reality shows 2+billioninmanagedassets,30,000+deployedTEEdevices,2+ billion in managed assets, 30,000+ deployed TEE devices, 60 million protocol revenue from Virtuals alone, and daily trading volumes in tens of millions. Development status includes proposed standards (ERC-7857), deployed technologies (TEE/FHE/ZKP), and operational frameworks (Virtuals, Phala, Fetch.ai).

The convergence works because blockchain solves AI's ownership problem—who owns the agent, its memories, its economic value?—while AI solves blockchain's UX problem of how users interact with complex cryptographic systems. Privacy tech (TEE/FHE/ZKP) enables this convergence without sacrificing user sovereignty. This is an emerging but real market with clear technical paths, proven economic models, and growing ecosystem adoption. Success hinges on UX improvements, regulatory clarity, interoperability standards, and continued infrastructure development—all actively progressing through 2025 and beyond. Matthew Graham's systematic infrastructure investments position Ryze Labs to capture value as the "most important wave of innovation since DeFi summer" moves from technical buildout toward consumer adoption at scale.

From Passwords to Portable Proofs: A 2025 Builder’s Guide to Web3 Identity

¡ 10 min read
Dora Noda
Software Engineer

Most apps still anchor identity to usernames, passwords, and centralized databases. That model is fragile (breaches), leaky (data resale), and clunky (endless KYC repeats). The new stack emerging around decentralized identifiers (DIDs), verifiable credentials (VCs), and attestations points to a different future: users carry cryptographic proof of facts about themselves and reveal only what’s needed—no more, no less.

This post distills the landscape and offers a practical blueprint you can ship with today.


The Shift: From Accounts to Credentials​

The core of this new identity stack is built on two foundational W3C standards that fundamentally change how we handle user data.

  • Decentralized Identifiers (DIDs): These are user-controlled identifiers that don’t require a central registry like a domain name system. Think of a DID as a permanent, self-owned address for identity. A DID resolves to a signed “DID document” containing public keys and service endpoints, allowing for secure, decentralized authentication. The v1.0 standard became an official W3C Recommendation on July 19, 2022, marking a major milestone for the ecosystem.
  • Verifiable Credentials (VCs): This is a tamper-evident, digital format for expressing claims, like "age is over 18," "holds a diploma from University X," or "has passed a KYC check." The VC Data Model 2.0 became a W3C Recommendation on May 15, 2025, locking in a modern foundation for how these credentials are issued and verified.

What changes for developers? The shift is profound. Instead of storing sensitive personally identifiable information (PII) in your database, you verify cryptographic proofs supplied by the user’s wallet. You can request only the specific piece of information you need (e.g., residency in a specific country) without seeing the underlying document, thanks to powerful primitives like selective disclosure.


Where It Meets the Logins You Already Use​

This new world doesn't require abandoning familiar login experiences. Instead, it complements them.

  • Passkeys / WebAuthn: This is your go-to for phishing-resistant authentication. Passkeys are FIDO credentials bound to a device or biometric (like Face ID or a fingerprint), and they are now widely supported across all major browsers and operating systems. They offer a seamless, passwordless login experience for your app or wallet.
  • Sign-In with Ethereum (SIWE / EIP-4361): This standard lets a user prove control of a blockchain address and link it to an application session. It works via a simple, signed, nonce-based message, creating a clean bridge between traditional Web2 sessions and Web3 control.

The best practice is to use them together: implement passkeys for mainstream, everyday sign-in and offer SIWE for wallet-linked flows where a user needs to authorize a crypto-native action.


The Rails for Issuing and Checking Credentials​

For credentials to be useful, we need standardized ways to issue them to users and for users to present them to apps. The OpenID Foundation provides the two key protocols for this.

  • Issuance: OpenID for Verifiable Credential Issuance (OID4VCI) defines an OAuth-protected API for getting credentials from issuers (like a government agency or a KYC provider) into a user's digital wallet. It’s designed to be flexible, supporting multiple credential formats.
  • Presentation: OpenID for Verifiable Presentations (OID4VP) standardizes how your application makes a "proof request" and how a user's wallet responds to it. This can happen over classic OAuth redirects or through modern browser APIs.

When building, you’ll encounter a few key credential formats designed for different ecosystems and use cases:

  • W3C VC with Data Integrity Suites (JSON-LD): Often paired with BBS+ cryptography to enable powerful selective disclosure.
  • VC-JOSE-COSE and SD-JWT VC (IETF): These formats are built for JWT and CBOR-based ecosystems, also featuring strong selective disclosure capabilities.

Fortunately, interoperability is improving rapidly. Profiles like OpenID4VC High Assurance are helping to narrow the technical options, making cross-vendor integrations much saner for developers.


DID Methods: Picking the Right Address Scheme​

A DID is just an identifier; a "DID method" specifies how it's anchored to a root of trust. You’ll want to support a couple of common ones.

  • did:web: This method backs a DID with a domain you control. It’s incredibly easy to deploy and is a fantastic choice for enterprises, issuers, and organizations who want to leverage their existing web infrastructure as a trust anchor.
  • did:pkh: This method derives a DID directly from a blockchain address (e.g., an Ethereum address). This is highly useful when your user base already has crypto wallets and you want to link their identity to on-chain assets.

Rule of thumb: Support at least two methods—did:web for organizations and did:pkh for individual users. Use a standard DID resolver library to handle the lookup, and consult official registries to evaluate the security, persistence, and governance of any new method you consider adding.


Useful Building Blocks You Can Plug In​

Beyond the core standards, several tools can enhance your identity stack.

  • ENS (Ethereum Name Service): Provides human-readable names (yourname.eth) that can map to blockchain addresses and DIDs. This is an invaluable tool for improving user experience, reducing errors, and providing a simple profile layer.
  • Attestations: These are flexible, verifiable "facts about anything" that can be recorded on-chain or off-chain. The Ethereum Attestation Service (EAS), for example, provides a robust substrate for building reputation and trust graphs without ever storing PII on a public ledger.

Compliance Tailwinds You Should Track​

Regulation is often seen as a hurdle, but in this space, it’s a massive accelerator. The EU Digital Identity Framework (eIDAS 2.0), officially adopted as Regulation EU 2024/1183 on May 20, 2024, is the most significant development. It mandates that all EU Member States offer citizens a free EU Digital Identity Wallet (EUDI). With implementing regulations published on May 7, 2025, this is a powerful signal for the adoption of wallet-based credentials across both public and private services in Europe.

Even if you don't operate in the EU, expect the EUDI Wallet and its underlying protocols to shape user expectations and drive wallet adoption globally.


Design Patterns That Work in Production (2025)​

  • Passwordless First, Wallets Optional: Default to passkeys for sign-in. It's secure, simple, and familiar. Only introduce SIWE when users need to perform a crypto-linked action like minting an NFT or receiving a payout.
  • Ask for Proofs, Not Documents: Replace clunky document uploads with a crisp VC proof request using OID4VP. Instead of asking for a driver's license, ask for a proof of "age over 18" or "country of residence is X." Accept credentials that support selective disclosure, like those using BBS+ or SD-JWT.
  • Keep PII Off Your Servers: When a user proves something, record an attestation or a short-lived verification result, not the raw credential itself. On-chain attestations are a powerful way to create an auditable record—"User Y passed KYC with Issuer Z on date D"—without storing any personal data.
  • Let Orgs Be Issuers with did:web: Businesses, universities, and other organizations already control their domains. Let them sign credentials as issuers using did:web, allowing them to manage their cryptographic keys under their existing web governance models.
  • Use ENS for Names, Not Identity: Treat ENS as a user-friendly handle and profile pointer. It's great for UX, but keep the authoritative identity claims within credentials and attestations.

A Starter Architecture​

Here’s a blueprint for a modern, credential-based identity system:

  • Authentication
    • Default Login: Passkeys (FIDO/WebAuthn).
    • Crypto-Linked Sessions: Sign-In with Ethereum (SIWE) for wallet-based actions.
  • Credentials
    • Issuance: Integrate with OID4VCI endpoints from your chosen issuers (e.g., a KYC provider, a university).
    • Presentation: Trigger OID4VP proof requests from your web or native app. Be prepared to accept both W3C VCs (with BBS+) and SD-JWT VCs.
  • Resolution & Trust
    • DID Resolver: Use a library that supports at least did:web and did:pkh. Maintain an allowlist of trusted issuer DIDs to prevent spoofing.
  • Attestations & Reputation
    • Durable Records: When you need an auditable signal of a verification, mint an attestation containing a hash, the issuer's DID, and a timestamp, rather than storing the claim itself.
  • Storage & Privacy
    • Minimalism: Drastically minimize the PII you store server-side. Encrypt everything at rest and set strict time-to-live (TTL) policies. Prefer ephemeral proofs and lean heavily on zero-knowledge or selective disclosure.

UX Lessons Learned​

  • Start Invisible: For most users, the best wallet is the one they don’t have to think about. Use passkeys to handle sign-in seamlessly and only surface wallet interactions contextually when they are absolutely necessary.
  • Progressive Disclosure: Don't ask for everything at once. Request the smallest possible proof that unblocks the user's immediate goal. With selective disclosure, you don't need their full document to verify one fact.
  • Key Recovery Matters: A credential bound to a single device key is a liability. Plan for re-issuance and cross-device portability from day one. This is a key reason modern profiles are adopting formats like SD-JWT VC and claims-based holder binding.
  • Human-Readable Handles Help: An ENS name is far less intimidating than a long hexadecimal address. It reduces user error and adds a layer of recognizable context, even if the true authority lives in the underlying credentials.

What to Ship Next Quarter: A Pragmatic Roadmap​

  • Weeks 1–2:
    • Add passkeys for your primary sign-in flow.
    • Gate all crypto-native actions behind a SIWE check.
  • Weeks 3–6:
    • Pilot a simple age or region gate using an OID4VP request.
    • Accept VC 2.0 credentials with selective disclosure (BBS+ or SD-JWT VC).
    • Start creating attestations for "verification passed" events instead of logging PII.
  • Weeks 7–10:
    • Onboard a partner issuer (e.g., your KYC provider) using did:web and implement a DID allowlist.
    • Offer ENS name linking in user profiles to improve address UX.
  • Weeks 11–12:
    • Threat-model your presentation and revocation flows. Add telemetry for common failure modes (expired credential, untrusted issuer).
    • Publish a clear privacy posture explaining exactly what you ask for, why, how long you retain it, and how users can audit it.

What’s Changing Fast (Keep an Eye on This)​

  • EU EUDI Wallet Rollouts: The implementation and conformance testing of these wallets will massively shape capabilities and verification UX across the globe.
  • OpenID4VC Profiles: Interoperability between issuers, wallets, and verifiers is constantly improving thanks to new profiles and test suites.
  • Selective Disclosure Cryptosuites: Libraries and developer guidance for both BBS+ and SD-JWT VC are rapidly maturing, making them easier to implement.

Principles to Build By​

  • Prove, Don’t Store: Default to verifying claims over storing raw PII.
  • Interoperate by Default: Support multiple credential formats and DID methods from day one to future-proof your stack.
  • Minimize & Disclose: Ask for the smallest possible claim. Be transparent with users about what you are checking and why.
  • Make Recovery Boring: Plan for device loss and issuer rotation. Avoid brittle key-binding that strands users.

If you’re building fintech, social, or creator platforms, credential-first identity isn’t a future bet anymore—it’s the shortest path to lower risk, smoother onboarding, and global interoperability.

From Game Loot to Product Passports: What NFTs Are Actually Good For in 2025

¡ 11 min read
Dora Noda
Software Engineer

In 2021, NFTs were mostly about flexing JPEGs. In 2025, the most interesting work is quieter: game studios using NFTs for player-owned items, luxury houses stitching them into digital product passports, and brands folding tokens into loyalty and access. Even mainstream explainers now frame NFTs as infrastructure for ownership and provenance—not just collectibles (Encyclopedia Britannica).

Below is a field guide to the use cases that have real traction (and a few that learned hard lessons), plus a practical checklist if you’re building.


Gaming: Where “I Own This” Actually Matters​

Gaming is a natural fit for NFTs because players already understand the value of scarce digital items. Instead of being trapped in one game's silo, NFTs add portable ownership and create opportunities for secondary liquidity.

  • Production chains built for games: The infrastructure has matured significantly. Immutable launched a Polygon-powered zkEVM in 2024, designed to make asset creation, trading, and on-chain logic feel native to the game loop. By the end of that year, the ecosystem had signed hundreds of titles, and its flagship game Guild of Guardians crossed one million downloads (The Block, immutable.com, PR Newswire).

  • At-scale player economies: We now have proof that mainstream players will engage with NFT economies when the game is fun first. Mythical Games reports over $650 million in transactions across more than seven million registered players. Its FIFA Rivals mobile game hit one million downloads within about six weeks of launch, showing that the technology can be seamlessly integrated into familiar experiences (NFT Plazas, PlayToEarn, The Defiant).

  • Major publishers are still experimenting: The industry's giants are actively involved. Ubisoft’s Champions Tactics: Grimoria Chronicles, built on the Oasys blockchain with NFT-native elements, rolled out in late 2024 and has seen continuous updates into 2025, signaling a long-term commitment to exploring the model (GAM3S.GG, Champions Tactics™ Grimoria Chronicles, Ubisoft).

Why this works: When thoughtfully integrated, NFTs enhance the existing player experience without breaking the fiction of the game world.


Luxury & Authenticity: Digital Product Passports Go Mainstream​

For luxury brands, provenance is paramount. NFTs are becoming the backbone for verifying authenticity and tracking an item's history, moving from a niche concept to a core business tool.

  • A shared backbone for provenance: The Aura Blockchain Consortium—founded by LVMH, Prada Group, Cartier (Richemont), and others—offers industry-grade tooling so that new luxury goods ship with verifiable, transferable “digital twins” (Aura Blockchain Consortium). This creates a common standard for authenticity.

  • Regulatory pull, not just brand push: This trend is being accelerated by regulation. Europe’s Ecodesign for Sustainable Products Regulation (ESPR) will require digital product passports across many categories by 2030, making supply-chain transparency a legal requirement. Luxury groups are building the infrastructure to comply now (Vogue Business).

  • Real deployments: This is already happening in production. Consortium members like OTB (Maison Margiela, Marni) emphasize blockchain-backed traceability and Digital Product Passports (DPPs) as a core part of their growth and sustainability strategy. Aura has highlighted active use cases at houses such as Loro Piana and others (Vogue Business, Aura Blockchain Consortium).

Why this works: Anti-counterfeiting is a fundamental need in luxury. NFTs make authenticity checks self-serve for the consumer and create a durable record of ownership that persists across resale channels.


Ticketing & Live Events: Collectibles and Access​

Events are about status, community, and memories. NFTs provide a way to bind those intangible values to a verifiable digital token that can unlock new experiences.

  • Token-gated perks at scale: Ticketmaster has rolled out features that let artists and organizers grant special access to NFT holders. A ticket stub is no longer just a piece of paper; it's a programmable membership card that can grant access to exclusive merchandise, content, or future events (Blockworks).

  • On-chain souvenirs: Ticketmaster’s “digital collectibles” program gives fans proof that they attended an event, creating a new kind of digital memorabilia. These tokens can also be used to unlock future benefits or discounts, deepening the relationship between artists and fans (ticketmastercollectibles.com).

  • Cautionary tale: Early experiments highlighted the risks of centralization. Coachella’s 2022 NFTs, which were tied to the now-defunct exchange FTX, infamously went dark, leaving holders with nothing. The festival has since resumed its NFT experiments with other partners in 2024, but the lesson is clear: build to avoid single points of failure (IQ Magazine, Blockworks).

Why this works: NFTs transform a one-time event into a lasting, verifiable relationship with ongoing potential for engagement.


Loyalty & Memberships: When Tokens Replace Tiers​

Brands are exploring how tokens can make loyalty programs more flexible and engaging, moving beyond simple points systems to create portable status.

  • Airlines as on-ramps: Lufthansa’s Uptrip program turns flights into digital trading cards that can be redeemed for perks like lounge access or upgrades. The cards can optionally be converted to NFTs in a self-custodial wallet, offering a gamified loyalty experience first and making the crypto aspect entirely optional (uptrip.app, Lufthansa).

  • Legacy programs on blockchain rails: Some programs have been using this technology for years. Singapore Airlines’ KrisPay has used a blockchain-backed wallet since 2018 to make airline miles spendable at partner merchants—an early blueprint for interoperable rewards (Singapore Airlines).

  • Consumer brands token-gate in familiar storefronts: Retailers can now use Shopify’s built-in token-gating features to reward NFT holders with exclusive product drops and community access. Adidas’ ALTS program is a prime example, using dynamic NFT traits and tokenproof verification to tie digital ownership to real-world commerce and events (Shopify, NFT Plazas, NFT Evening).

  • Not everything sticks: It’s a useful reminder that loyalty is a behavior loop first and a technology second. Starbucks shuttered its Odyssey NFT beta program in March 2024, demonstrating that even a massive brand can't force a new model if it doesn't offer clear, everyday value to the user (Nation’s Restaurant News).

Why this works: The winning pattern is clear: start with utility that non-crypto users already want, then make the "NFT" aspect optional and invisible.


Identity & Credentials: Readable Names, Non-Transferable Proofs​

NFTs are also being adapted for identity, where the goal is not to trade but to prove. This creates a foundation for user-controlled reputation and credentials.

  • Human-readable identities: The Ethereum Name Service (ENS) replaces long, complex wallet addresses with human-readable names (e.g., yourname.eth). With the recent addition of L2 Primary Names, a single ENS name can now resolve cleanly across multiple networks like Arbitrum, Base, and OP Mainnet, creating a more unified digital identity (ens.domains, messari.io).

  • Non-transferable credentials (SBTs): The “soulbound” token concept—tokens you can earn but cannot trade—has matured into a practical tool for issuing diplomas, professional licenses, and membership proofs. Expect to see more pilots in education and certification where provenance is key (SSRN, Webopedia).

  • Beware biometric trade-offs: While "proof-of-personhood" systems are evolving quickly, they come with significant privacy risks. High-profile projects in this space have drawn scrutiny from core crypto leaders for their data collection practices, highlighting the need for careful implementation (TechCrunch).

Why this works: Identity and reputation shouldn’t be tradable. NFT variants like SBTs provide a way to build a composable, user-owned identity layer without relying on central gatekeepers.


Creator Economy & Media: New Revenue Paths (Plus Reality Checks)​

For creators, NFTs offer a way to create scarcity, control access, and build direct financial relationships with their communities.

  • Direct-to-fan music collectibles: Platforms like Sound are creating new economic models for musicians. By offering guaranteed mint rewards to artists—even on free drops—the platform reports generating revenues for artists comparable to what they would earn from billions of streams. It’s a modern reframing of the “1,000 true fans” concept for on-chain music (help.sound.xyz, sound.mirror.xyz).

  • Shared IP rights—if licensed explicitly: Some NFT collections grant holders commercial rights to their art (e.g., the Bored Ape Yacht Club license), enabling a decentralized ecosystem of merchandise and media projects. The importance of legal clarity here is paramount, as reflected in recent case law and the emergence of formal licensing programs (boredapeyachtclub.com, 9th Circuit Court of Appeals).

  • Not all experiments pay back: Early royalty-sharing drops, such as those facilitated by marketplaces like Royal, showed promise but delivered mixed returns. This serves as a reminder for teams to model cash flows conservatively and not rely on speculative hype (Center for a Digital Future).

Why this works: NFTs allow creators to bypass traditional intermediaries, offering new ways to monetize their work through paid mints, token-gated content, and real-world tie-ins.


Finance: Using NFTs as Collateral (and the 2025 Cooldown)​

NFTs can also function as financial assets, primarily as collateral for loans in a growing DeFi niche.

  • The mechanism: Protocols such as NFTfi allow users to borrow against their NFTs via escrowed peer-to-peer loans. The cumulative volume on these platforms has exceeded hundreds of millions of dollars, proving the model's viability (nftfi.com).

  • 2025 reality check: This market is highly cyclical. After peaking around January 2024, NFT lending volumes fell by approximately 95–97% by May 2025 as the value of collateral dropped and risk appetite evaporated. Leadership in the space has also shifted from established players like Blend to newer ones. This indicates that NFT-backed lending is a useful financial tool, but it remains a niche and volatile market (The Defiant, DappRadar).

Why this works (when it does): High-value NFTs, like digital art or rare in-game assets, can be transformed into productive capital—but only if sufficient liquidity exists and risk is managed carefully.


Philanthropy & Public Goods: Transparent Fundraising​

On-chain fundraising offers a powerful model for transparency and rapid mobilization, making it a compelling tool for charitable causes.

  • UkraineDAO’s flag NFT raised roughly $6.75 million in early 2022, showcasing how quickly and transparently a global community could mobilize for a cause. Crypto donations to Ukraine more broadly crossed tens of millions of dollars within days (Decrypt, TIME).

  • Quadratic funding at scale: Gitcoin continues to iterate on its model for community-matched funding rounds that support open-source software and other public goods. It represents a durable, effective pattern for resource allocation that has long outlasted the NFT hype cycles (gitcoin.co).

Why this works: On-chain rails shorten the path from philanthropic intent to real-world impact, with public ledgers providing a built-in layer of accountability.


Patterns That Win (and Pitfalls to Avoid)​

  • Start with the user story, not the token. If status, access, or provenance isn’t core to your product, an NFT won’t fix it. Starbucks Odyssey’s sunset is a potent reminder to ground loyalty programs in tangible, everyday value (Nation’s Restaurant News).
  • Minimize single points of failure. Don’t architect your system around a single custodian or vendor. Coachella’s FTX fiasco shows why this is critical. Use portable standards and plan migration paths from day one (IQ Magazine).
  • Design for chain-agnostic UX. Users want simple logins and consistent benefits, regardless of the underlying blockchain. ENS’s L2 identity support and Shopify's cross-chain token-gated commerce show that the future is interoperable (messari.io, Shopify).
  • Use dynamic metadata when states change. Assets should be able to evolve. Dynamic NFTs (dNFTs) and standards like EIP-4906 allow metadata to change (e.g., character levels, item repairs), ensuring marketplaces and applications stay in sync (Chainlink, Ethereum Improvement Proposals).
  • License IP explicitly. If your holders can commercialize the art associated with their NFTs, say so—clearly. BAYC’s terms and formal licensing program are instructive models (boredapeyachtclub.com).

A Builder’s Checklist for NFT Utility in 2025​

  • Define the job to be done. What does the token unlock that a simple database row can’t (e.g., composability, secondary markets, user custody)?
  • Make crypto optional. Let users start with an email or an in-app wallet. Allow them to opt into self-custody later.
  • Choose the right chain + standard. Optimize for transaction fees, user experience, and ecosystem support (e.g., ERC-721/1155 with EIP-4906 for dynamic states).
  • Plan for interoperability. Support token-gated commerce and identity solutions that work across existing web2 platforms (e.g., Shopify, ENS).
  • Avoid lock-in. Prefer open standards. Architect metadata portability and migration paths from day one.
  • Embrace off-chain + on-chain. Blend efficient server-side logic with verifiable on-chain proofs. Always keep personally identifiable information (PII) off-chain.
  • Model economics conservatively. Don’t build a business model that relies on secondary market royalties. Test for cyclical demand, especially in financial applications.
  • Design for regulation. If you’re in apparel or physical goods, start tracking Digital Product Passport and sustainability disclosure requirements now, not in 2029.
  • Write the license. Spell out commercial rights, derivatives, and trademark usage in plain, unambiguous language.
  • Measure what matters. Focus on retained users, repeat redemptions, and secondary market health—not just the revenue from the initial mint.

Bottom Line​

The hype cycle burned off. What’s left is useful: NFTs as building blocks for ownership, access, and provenance that normal people can actually touch—especially when teams hide the blockchain and foreground the benefit.