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Blockchain and Web3 events

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The Rise and Fall of NFT Paris: A Reflection on Web3's Maturation

· 8 min read
Dora Noda
Software Engineer

Four years of building one of Europe's largest Web3 gatherings. 18,000 attendees at peak. France's First Lady gracing the stage. Then, one month before doors were set to open, a single post on X: "NFT Paris 2026 will not happen."

The cancellation of NFT Paris and RWA Paris marks the first major Web3 event casualties of 2026—and they won't be the last. But what looks like failure might actually be the clearest sign yet that this industry is finally growing up.

From 800 to 18,000 to Zero

NFT Paris's trajectory reads like Web3 itself compressed into four years. The inaugural 2022 edition drew roughly 800 attendees to Station F's amphitheater, a scrappy gathering of true believers during NFT mania's peak. By 2023, attendance exploded to 18,000 at the Grand Palais, with Brigitte Macron lending institutional legitimacy to what had been dismissed as digital tulips.

The 2024 and 2025 editions maintained that scale, with organizers ambitiously splitting into four concurrent events for 2025: XYZ Paris, Ordinals Paris, NFT Paris, and RWA Paris. Expectations for 2026 projected 20,000 visitors to La Grande Halle de la Villette.

Then reality intervened.

"The market collapse hit us hard," organizers wrote in their January 6 announcement. "Despite drastic cost cuts and months of trying to make it work, we couldn't pull it off this year."

The Numbers Don't Lie

The NFT market's implosion isn't hyperbole—it's mathematics. Global NFT sales volume crashed from $8.7 billion in Q1 2022 to just $493 million in Q4 2025, a 94% collapse. By December 2025, monthly trading volume had dwindled to $303 million, down from $629 million just two months earlier.

The supply-demand mismatch tells an even starker story. NFT supply exploded from 38 million tokens in 2021 to 1.34 billion by 2025—a 3,400% increase in four years. Meanwhile, unique buyers plummeted from 180,000 to 130,000, while average sale prices fell from $400 during the boom to just $96.

Blue-chip collections that once served as status symbols saw their floors crater. CryptoPunks dropped from 125 ETH to 29 ETH. Bored Ape Yacht Club fell from 30 ETH to 5.5 ETH—an 82% decline that turned million-dollar profile pictures into five-figure disappointments.

Market capitalization tells the same story: from $9.2 billion in January 2025 to $2.4 billion by year-end, a 74% evaporation. Statista projects continued decline, forecasting a -5% CAGR through 2026.

For event organizers dependent on sponsorship revenue from NFT projects, these numbers translate directly into empty bank accounts.

The Shadow Over Paris

But market conditions alone don't explain the full picture. While NFT Paris cited economics publicly, industry insiders point to a darker factor: France has become ground zero for crypto-related violence.

Since January 2025, France has recorded over 20 kidnappings and violent attacks targeting crypto professionals and their families. In January 2026 alone, four attempted kidnappings occurred within four days—including an engineer abducted from his home and a crypto investor's entire family tied up and beaten.

The violence isn't random. Ledger co-founder David Balland was kidnapped in January 2025, his finger severed by captors demanding crypto ransom. The daughter of Paymium's CEO narrowly escaped abduction in Paris thanks to an intervening passerby armed with a fire extinguisher.

An alleged government data leak has intensified fears. Reports suggest a government employee provided organized crime groups with information on crypto taxpayers, turning France's mandatory crypto reporting requirements into a targeting database. "We're now at 4 kidnapping attempts in 4 days in France after finding out a government employee was giving 'sponsors' information on crypto tax payers," crypto influencer Farokh warned.

Many French crypto entrepreneurs have abandoned public appearances entirely, hiring 24-hour armed security and avoiding any association with industry events. For a conference whose value proposition centered on networking, this security crisis proved existential.

The Broader Retreat

NFT Paris isn't an isolated casualty. NFT.NYC 2025 scaled down 40% from prior years. Hong Kong's NFT events transitioned from in-person to virtual-only between 2024 and 2025. The pattern is consistent: NFT-specific gatherings are struggling to justify their existence as utility shifts toward gaming and real-world assets.

Broader crypto conferences like Devcon and Consensus persist because Ethereum and Bitcoin maintain their relevance. But single-narrative events built around a market segment that's contracted 94% face a fundamental business model problem: when your sponsors are broke, so are you.

The refund situation has added salt to wounds. NFT Paris promised ticket refunds within 15 days, but sponsors—some reportedly out over 500,000 euros—face non-refundable losses. One-month-notice cancellations leave hotels booked, flights purchased, and marketing spend wasted.

What Survives the Filter

Yet declaring Web3 events dead misreads the situation entirely. TOKEN2049 Singapore expects 25,000 attendees from 160+ countries in October 2026. Consensus Miami projects 20,000 visitors for its 10th anniversary. Blockchain Life Dubai anticipates 15,000 participants from 130+ nations.

The difference? These events aren't tied to a single market narrative. They serve builders, investors, and institutions across the entire blockchain stack—from infrastructure to DeFi to real-world assets. Their breadth provides resilience that NFT-specific conferences couldn't match.

More importantly, the event landscape's consolidation mirrors Web3's broader maturation. What once felt like an endless sprawl of conferences has contracted to "a smaller set of global anchor events, surrounded by highly targeted regional weeks, builder festivals, and institutional forums where real decisions now happen," as one industry analysis noted.

This isn't decline—it's professionalization. The hype-era playbook of launching a conference for every narrative no longer works. Attendees demand signal over noise, substance over speculation.

The Maturation Thesis

Web3 in 2026 looks fundamentally different from 2022. Fewer projects, but more actual users. Less funding for whitepaper promises, more for proven traction. The filter that killed NFT Paris is the same one elevating infrastructure providers and real-world asset platforms.

Investors now demand "proof of usage, revenue signals, and realistic adoption paths" before writing checks. This reduces funded project counts while increasing survivor quality. Founders building "boring but necessary products" are thriving while those dependent on narrative cycles struggle.

The conference calendar reflects this shift. Events increasingly focus on clear use cases alongside existing financial infrastructure, measurable outcomes rather than speculative roadmaps. The wild run-up years' exuberance has cooled into professional pragmatism.

For NFT Paris, which rode the speculative wave perfectly on the way up, the same dynamics proved fatal on the way down. The event's identity was too closely linked to a market segment that hasn't found its post-speculation floor.

What This Signals

NFT Paris's cancellation crystallizes several truths about Web3's current state:

Narrative-specific events carry concentration risk. Tying your business model to a single market segment means dying with that segment. Diversified events survive; niche plays don't.

Security concerns are reshaping geography. France's kidnapping crisis hasn't just killed one conference—it's potentially damaging Paris's credibility as a Web3 hub. Meanwhile, Dubai and Singapore continue building their positions.

The sponsor model is broken for distressed sectors. When projects can't afford booth fees, events can't afford venues. The NFT market's contraction directly translated into conference economics.

Market timing is unforgiving. NFT Paris launched at the perfect moment (2022's peak) and died trying to survive the aftermath. First-mover advantage became first-mover liability.

Maturation means consolidation. Fewer events serving serious participants beats many events serving speculators. This is what growing up looks like.

Looking Forward

The 1,800+ early-stage Web3 startups and 350+ completed M&A transactions indicate an industry actively consolidating. The survivors of this filter will define the next cycle—and they'll gather at events that survived alongside them.

For attendees who bought NFT Paris tickets, refunds are processing. For sponsors with non-recoverable costs, the lesson is expensive but clear: diversify event portfolios like investment portfolios.

For the industry, NFT Paris's end isn't a funeral—it's a graduation ceremony. The Web3 events that remain have earned their place through resilience rather than timing, substance rather than hype.

Four years from scrappy amphitheater to Grand Palais to cancellation. The speed of that trajectory tells you everything about how fast this industry moves—and how unforgiving it is to those who can't adapt.

The next major Web3 event cancellations are coming. The question isn't whether the filter continues, but who else it catches.


Building on blockchain infrastructure that survives market cycles? BlockEden.xyz provides enterprise-grade RPC and API services across Sui, Aptos, Ethereum, and 20+ chains—infrastructure designed for builders focused on long-term value rather than narrative timing.

From Game Loot to Product Passports: What NFTs Are Actually Good For in 2025

· 11 min read
Dora Noda
Software Engineer

In 2021, NFTs were mostly about flexing JPEGs. In 2025, the most interesting work is quieter: game studios using NFTs for player-owned items, luxury houses stitching them into digital product passports, and brands folding tokens into loyalty and access. Even mainstream explainers now frame NFTs as infrastructure for ownership and provenance—not just collectibles (Encyclopedia Britannica).

Below is a field guide to the use cases that have real traction (and a few that learned hard lessons), plus a practical checklist if you’re building.


Gaming: Where “I Own This” Actually Matters

Gaming is a natural fit for NFTs because players already understand the value of scarce digital items. Instead of being trapped in one game's silo, NFTs add portable ownership and create opportunities for secondary liquidity.

  • Production chains built for games: The infrastructure has matured significantly. Immutable launched a Polygon-powered zkEVM in 2024, designed to make asset creation, trading, and on-chain logic feel native to the game loop. By the end of that year, the ecosystem had signed hundreds of titles, and its flagship game Guild of Guardians crossed one million downloads (The Block, immutable.com, PR Newswire).

  • At-scale player economies: We now have proof that mainstream players will engage with NFT economies when the game is fun first. Mythical Games reports over $650 million in transactions across more than seven million registered players. Its FIFA Rivals mobile game hit one million downloads within about six weeks of launch, showing that the technology can be seamlessly integrated into familiar experiences (NFT Plazas, PlayToEarn, The Defiant).

  • Major publishers are still experimenting: The industry's giants are actively involved. Ubisoft’s Champions Tactics: Grimoria Chronicles, built on the Oasys blockchain with NFT-native elements, rolled out in late 2024 and has seen continuous updates into 2025, signaling a long-term commitment to exploring the model (GAM3S.GG, Champions Tactics™ Grimoria Chronicles, Ubisoft).

Why this works: When thoughtfully integrated, NFTs enhance the existing player experience without breaking the fiction of the game world.


Luxury & Authenticity: Digital Product Passports Go Mainstream

For luxury brands, provenance is paramount. NFTs are becoming the backbone for verifying authenticity and tracking an item's history, moving from a niche concept to a core business tool.

  • A shared backbone for provenance: The Aura Blockchain Consortium—founded by LVMH, Prada Group, Cartier (Richemont), and others—offers industry-grade tooling so that new luxury goods ship with verifiable, transferable “digital twins” (Aura Blockchain Consortium). This creates a common standard for authenticity.

  • Regulatory pull, not just brand push: This trend is being accelerated by regulation. Europe’s Ecodesign for Sustainable Products Regulation (ESPR) will require digital product passports across many categories by 2030, making supply-chain transparency a legal requirement. Luxury groups are building the infrastructure to comply now (Vogue Business).

  • Real deployments: This is already happening in production. Consortium members like OTB (Maison Margiela, Marni) emphasize blockchain-backed traceability and Digital Product Passports (DPPs) as a core part of their growth and sustainability strategy. Aura has highlighted active use cases at houses such as Loro Piana and others (Vogue Business, Aura Blockchain Consortium).

Why this works: Anti-counterfeiting is a fundamental need in luxury. NFTs make authenticity checks self-serve for the consumer and create a durable record of ownership that persists across resale channels.


Ticketing & Live Events: Collectibles and Access

Events are about status, community, and memories. NFTs provide a way to bind those intangible values to a verifiable digital token that can unlock new experiences.

  • Token-gated perks at scale: Ticketmaster has rolled out features that let artists and organizers grant special access to NFT holders. A ticket stub is no longer just a piece of paper; it's a programmable membership card that can grant access to exclusive merchandise, content, or future events (Blockworks).

  • On-chain souvenirs: Ticketmaster’s “digital collectibles” program gives fans proof that they attended an event, creating a new kind of digital memorabilia. These tokens can also be used to unlock future benefits or discounts, deepening the relationship between artists and fans (ticketmastercollectibles.com).

  • Cautionary tale: Early experiments highlighted the risks of centralization. Coachella’s 2022 NFTs, which were tied to the now-defunct exchange FTX, infamously went dark, leaving holders with nothing. The festival has since resumed its NFT experiments with other partners in 2024, but the lesson is clear: build to avoid single points of failure (IQ Magazine, Blockworks).

Why this works: NFTs transform a one-time event into a lasting, verifiable relationship with ongoing potential for engagement.


Loyalty & Memberships: When Tokens Replace Tiers

Brands are exploring how tokens can make loyalty programs more flexible and engaging, moving beyond simple points systems to create portable status.

  • Airlines as on-ramps: Lufthansa’s Uptrip program turns flights into digital trading cards that can be redeemed for perks like lounge access or upgrades. The cards can optionally be converted to NFTs in a self-custodial wallet, offering a gamified loyalty experience first and making the crypto aspect entirely optional (uptrip.app, Lufthansa).

  • Legacy programs on blockchain rails: Some programs have been using this technology for years. Singapore Airlines’ KrisPay has used a blockchain-backed wallet since 2018 to make airline miles spendable at partner merchants—an early blueprint for interoperable rewards (Singapore Airlines).

  • Consumer brands token-gate in familiar storefronts: Retailers can now use Shopify’s built-in token-gating features to reward NFT holders with exclusive product drops and community access. Adidas’ ALTS program is a prime example, using dynamic NFT traits and tokenproof verification to tie digital ownership to real-world commerce and events (Shopify, NFT Plazas, NFT Evening).

  • Not everything sticks: It’s a useful reminder that loyalty is a behavior loop first and a technology second. Starbucks shuttered its Odyssey NFT beta program in March 2024, demonstrating that even a massive brand can't force a new model if it doesn't offer clear, everyday value to the user (Nation’s Restaurant News).

Why this works: The winning pattern is clear: start with utility that non-crypto users already want, then make the "NFT" aspect optional and invisible.


Identity & Credentials: Readable Names, Non-Transferable Proofs

NFTs are also being adapted for identity, where the goal is not to trade but to prove. This creates a foundation for user-controlled reputation and credentials.

  • Human-readable identities: The Ethereum Name Service (ENS) replaces long, complex wallet addresses with human-readable names (e.g., yourname.eth). With the recent addition of L2 Primary Names, a single ENS name can now resolve cleanly across multiple networks like Arbitrum, Base, and OP Mainnet, creating a more unified digital identity (ens.domains, messari.io).

  • Non-transferable credentials (SBTs): The “soulbound” token concept—tokens you can earn but cannot trade—has matured into a practical tool for issuing diplomas, professional licenses, and membership proofs. Expect to see more pilots in education and certification where provenance is key (SSRN, Webopedia).

  • Beware biometric trade-offs: While "proof-of-personhood" systems are evolving quickly, they come with significant privacy risks. High-profile projects in this space have drawn scrutiny from core crypto leaders for their data collection practices, highlighting the need for careful implementation (TechCrunch).

Why this works: Identity and reputation shouldn’t be tradable. NFT variants like SBTs provide a way to build a composable, user-owned identity layer without relying on central gatekeepers.


Creator Economy & Media: New Revenue Paths (Plus Reality Checks)

For creators, NFTs offer a way to create scarcity, control access, and build direct financial relationships with their communities.

  • Direct-to-fan music collectibles: Platforms like Sound are creating new economic models for musicians. By offering guaranteed mint rewards to artists—even on free drops—the platform reports generating revenues for artists comparable to what they would earn from billions of streams. It’s a modern reframing of the “1,000 true fans” concept for on-chain music (help.sound.xyz, sound.mirror.xyz).

  • Shared IP rights—if licensed explicitly: Some NFT collections grant holders commercial rights to their art (e.g., the Bored Ape Yacht Club license), enabling a decentralized ecosystem of merchandise and media projects. The importance of legal clarity here is paramount, as reflected in recent case law and the emergence of formal licensing programs (boredapeyachtclub.com, 9th Circuit Court of Appeals).

  • Not all experiments pay back: Early royalty-sharing drops, such as those facilitated by marketplaces like Royal, showed promise but delivered mixed returns. This serves as a reminder for teams to model cash flows conservatively and not rely on speculative hype (Center for a Digital Future).

Why this works: NFTs allow creators to bypass traditional intermediaries, offering new ways to monetize their work through paid mints, token-gated content, and real-world tie-ins.


Finance: Using NFTs as Collateral (and the 2025 Cooldown)

NFTs can also function as financial assets, primarily as collateral for loans in a growing DeFi niche.

  • The mechanism: Protocols such as NFTfi allow users to borrow against their NFTs via escrowed peer-to-peer loans. The cumulative volume on these platforms has exceeded hundreds of millions of dollars, proving the model's viability (nftfi.com).

  • 2025 reality check: This market is highly cyclical. After peaking around January 2024, NFT lending volumes fell by approximately 95–97% by May 2025 as the value of collateral dropped and risk appetite evaporated. Leadership in the space has also shifted from established players like Blend to newer ones. This indicates that NFT-backed lending is a useful financial tool, but it remains a niche and volatile market (The Defiant, DappRadar).

Why this works (when it does): High-value NFTs, like digital art or rare in-game assets, can be transformed into productive capital—but only if sufficient liquidity exists and risk is managed carefully.


Philanthropy & Public Goods: Transparent Fundraising

On-chain fundraising offers a powerful model for transparency and rapid mobilization, making it a compelling tool for charitable causes.

  • UkraineDAO’s flag NFT raised roughly $6.75 million in early 2022, showcasing how quickly and transparently a global community could mobilize for a cause. Crypto donations to Ukraine more broadly crossed tens of millions of dollars within days (Decrypt, TIME).

  • Quadratic funding at scale: Gitcoin continues to iterate on its model for community-matched funding rounds that support open-source software and other public goods. It represents a durable, effective pattern for resource allocation that has long outlasted the NFT hype cycles (gitcoin.co).

Why this works: On-chain rails shorten the path from philanthropic intent to real-world impact, with public ledgers providing a built-in layer of accountability.


Patterns That Win (and Pitfalls to Avoid)

  • Start with the user story, not the token. If status, access, or provenance isn’t core to your product, an NFT won’t fix it. Starbucks Odyssey’s sunset is a potent reminder to ground loyalty programs in tangible, everyday value (Nation’s Restaurant News).
  • Minimize single points of failure. Don’t architect your system around a single custodian or vendor. Coachella’s FTX fiasco shows why this is critical. Use portable standards and plan migration paths from day one (IQ Magazine).
  • Design for chain-agnostic UX. Users want simple logins and consistent benefits, regardless of the underlying blockchain. ENS’s L2 identity support and Shopify's cross-chain token-gated commerce show that the future is interoperable (messari.io, Shopify).
  • Use dynamic metadata when states change. Assets should be able to evolve. Dynamic NFTs (dNFTs) and standards like EIP-4906 allow metadata to change (e.g., character levels, item repairs), ensuring marketplaces and applications stay in sync (Chainlink, Ethereum Improvement Proposals).
  • License IP explicitly. If your holders can commercialize the art associated with their NFTs, say so—clearly. BAYC’s terms and formal licensing program are instructive models (boredapeyachtclub.com).

A Builder’s Checklist for NFT Utility in 2025

  • Define the job to be done. What does the token unlock that a simple database row can’t (e.g., composability, secondary markets, user custody)?
  • Make crypto optional. Let users start with an email or an in-app wallet. Allow them to opt into self-custody later.
  • Choose the right chain + standard. Optimize for transaction fees, user experience, and ecosystem support (e.g., ERC-721/1155 with EIP-4906 for dynamic states).
  • Plan for interoperability. Support token-gated commerce and identity solutions that work across existing web2 platforms (e.g., Shopify, ENS).
  • Avoid lock-in. Prefer open standards. Architect metadata portability and migration paths from day one.
  • Embrace off-chain + on-chain. Blend efficient server-side logic with verifiable on-chain proofs. Always keep personally identifiable information (PII) off-chain.
  • Model economics conservatively. Don’t build a business model that relies on secondary market royalties. Test for cyclical demand, especially in financial applications.
  • Design for regulation. If you’re in apparel or physical goods, start tracking Digital Product Passport and sustainability disclosure requirements now, not in 2029.
  • Write the license. Spell out commercial rights, derivatives, and trademark usage in plain, unambiguous language.
  • Measure what matters. Focus on retained users, repeat redemptions, and secondary market health—not just the revenue from the initial mint.

Bottom Line

The hype cycle burned off. What’s left is useful: NFTs as building blocks for ownership, access, and provenance that normal people can actually touch—especially when teams hide the blockchain and foreground the benefit.