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InfoFi Market Landscape: Beyond Prediction Markets to Data as Infrastructure

· 9 min read
Dora Noda
Dora Noda
Software Engineer

Prediction markets crossed $6.32 billion in weekly volume in early February 2026, with Kalshi holding 51% market share and Polymarket at 47%. But Information Finance (InfoFi) extends far beyond binary betting. Data tokenization markets, Data DAOs, and information-as-asset infrastructure create an emerging ecosystem where information becomes programmable, tradeable, and verifiable.

The InfoFi thesis: information has value, markets discover prices, blockchain enables infrastructure. This article maps the landscape — from Polymarket's prediction engine to Ocean Protocol's data tokenization, from Data DAOs to AI-constrained truth markets.

The Prediction Market Foundation​

Prediction markets anchor the InfoFi ecosystem, providing price signals for uncertain future events.

The Kalshi-Polymarket Duopoly​

The market split nearly 51/49 between Kalshi and Polymarket, but composition differs fundamentally.

Kalshi: Cleared over $43.1 billion in 2025, heavily weighted toward sports betting. CFTC-licensed, dollar-denominated, integrated with U.S. retail brokerages. Robinhood's "Prediction Markets Hub" funnels billions in contracts through Kalshi infrastructure.

Polymarket: Processed $33.4 billion in 2025, focused on "high-signal" events — geopolitics, macroeconomics, scientific breakthroughs. Crypto-native, global participation, composable with DeFi. Completed $112 million acquisition of QCEX in late 2025 for U.S. market re-entry via CFTC licensing.

The competition drives innovation: Kalshi captures retail and institutional compliance, Polymarket leads crypto-native composability and international access.

Beyond Betting: Information Oracles​

Prediction markets evolved from speculation tools to information oracles for AI systems. Market probabilities serve as "external anchors" constraining AI hallucinations — many AI systems now downweight claims that cannot be wagered on in prediction markets.

This creates feedback loops: AI agents trade on prediction markets, market prices inform AI outputs, AI-generated forecasts influence human trading. The result: information markets become infrastructure for algorithmic truth discovery.

Data Tokenization: Ocean Protocol's Model​

While prediction markets price future events, Ocean Protocol tokenizes existing datasets, creating markets for AI training data, research datasets, and proprietary information.

The Datatoken Architecture​

Ocean's model: each datatoken represents a sub-license from base intellectual property owners, enabling users to access and consume associated datasets. Datatokens are ERC20-compliant, making them tradeable, composable with DeFi, and programmable through smart contracts.

The Three-Layer Stack:

Data NFTs: Represent ownership of underlying datasets. Creators mint NFTs establishing provenance and control rights.

Datatokens: Access control tokens. Holding datatokens grants temporary usage rights without transferring ownership. Separates data access from data ownership.

Ocean Marketplace: Decentralized exchange for datatokens. Data providers monetize assets, consumers purchase access, speculators trade tokens.

This architecture solves critical problems: data providers monetize without losing control, consumers access without full purchase costs, markets discover fair pricing for information value.

Use Cases Beyond Trading​

AI Training Markets: Model developers purchase dataset access for training. Datatoken economics align incentives — valuable data commands higher prices, creators earn ongoing revenue from model training activity.

Research Data Sharing: Academic and scientific datasets tokenized for controlled distribution. Researchers verify provenance, track usage, and compensate data generators through automated royalty distribution.

Enterprise Data Collaboration: Companies share proprietary datasets through tokenized access rather than full transfer. Maintain confidentiality while enabling collaborative analytics and model development.

Personal Data Monetization: Individuals tokenize health records, behavioral data, or consumer preferences. Sell access directly rather than platforms extracting value without compensation.

Ocean enables Ethereum composability for data DAOs as data co-ops, creating infrastructure where data becomes programmable financial assets.

Data DAOs: Collective Information Ownership​

Data DAOs function as decentralized autonomous organizations managing data assets, enabling collective ownership, governance, and monetization.

The Data Union Model​

Members contribute data collectively, DAO governs access policies and pricing, revenue distributes automatically through smart contracts, governance rights scale with data contribution.

Examples Emerging:

Healthcare Data Unions: Patients pool health records, maintaining individual privacy through cryptographic proofs. Researchers purchase aggregate access, revenue flows to contributors. Data remains controlled by patients, not centralized health systems.

Neuroscience Research DAOs: Academic institutions and researchers contribute brain imaging datasets, genetic information, and clinical outcomes. Collective dataset becomes more valuable than individual contributions, accelerating research while compensating data providers.

Ecological/GIS Projects: Environmental sensors, satellite imagery, and geographic data pooled by communities. DAOs manage data access for climate modeling, urban planning, and conservation while ensuring local communities benefit from data generated in their regions.

Data DAOs solve coordination problems: individuals lack bargaining power, platforms extract monopoly rents, data remains siloed. Collective ownership enables fair compensation and democratic governance.

Information as Digital Assets​

The concept treats data assets as digital assets, using blockchain infrastructure initially designed for cryptocurrencies to manage information ownership, transfer, and valuation.

This architectural choice creates powerful composability: data assets integrate with DeFi protocols, participate in automated market makers, serve as collateral for loans, and enable programmable revenue sharing.

The Infrastructure Stack​

Identity Layer: Cryptographic proof of data ownership and contribution. Prevents plagiarism, establishes provenance, enables attribution.

Access Control: Smart contracts governing who can access data under what conditions. Programmable licensing replacing manual contract negotiation.

Pricing Mechanisms: Automated market makers discovering fair value for datasets. Supply and demand dynamics rather than arbitrary institutional pricing.

Revenue Distribution: Smart contracts automatically splitting proceeds among contributors, curators, and platform operators. Eliminates payment intermediaries and delays.

Composability: Data assets integrate with broader Web3 ecosystem. Use datasets as collateral, create derivatives, or bundle into composite products.

By mid-2025, on-chain RWA markets (including data) reached $23 billion, demonstrating institutional appetite for tokenized assets beyond speculative cryptocurrencies.

AI Constraining InfoFi: The Verification Loop​

AI systems increasingly rely on InfoFi infrastructure for truth verification.

Prediction markets constrain AI hallucinations: traders risk real money, market probabilities serve as external anchors, AI systems downweight claims that cannot be wagered on.

This creates quality filters: verifiable claims trade in prediction markets, unverifiable claims receive lower AI confidence, market prices provide continuous probability updates, AI outputs become more grounded in economic reality.

The feedback loop works both directions: AI agents generate predictions improving market efficiency, market prices inform AI training data quality, high-value predictions drive data collection efforts, information markets optimize for signal over noise.

The 2026 InfoFi Ecosystem Map​

The landscape includes multiple interconnected layers:

Layer 1: Truth Discovery

  • Prediction markets (Kalshi, Polymarket)
  • Forecasting platforms
  • Reputation systems
  • Verification protocols

Layer 2: Data Monetization

  • Ocean Protocol datatokens
  • Dataset marketplaces
  • API access tokens
  • Information licensing platforms

Layer 3: Collective Ownership

  • Data DAOs
  • Research collaborations
  • Data unions
  • Community information pools

Layer 4: AI Integration

  • Model training markets
  • Inference verification
  • Output attestation
  • Hallucination constraints

Layer 5: Financial Infrastructure

  • Information derivatives
  • Data collateral
  • Automated market makers
  • Revenue distribution protocols

Each layer builds on others: prediction markets establish price signals, data markets monetize information, DAOs enable collective action, AI creates demand, financial infrastructure provides liquidity.

What 2026 Reveals​

InfoFi transitions from experimental to infrastructural.

Institutional Validation: Major platforms integrating prediction markets. Wall Street consuming InfoFi signals. Regulatory frameworks emerging for information-as-asset treatment.

Infrastructure Maturation: Data tokenization standards solidifying. DAO governance patterns proven at scale. AI-blockchain integration becoming seamless.

Market Growth: $6.32 billion weekly prediction market volume, $23 billion on-chain data assets, accelerating adoption across sectors.

Use Case Expansion: Beyond speculation to research, enterprise collaboration, AI development, and public goods coordination.

The question isn't whether information becomes an asset class — it's how quickly infrastructure scales and which models dominate. Prediction markets captured mindshare first, but data DAOs and tokenization protocols may ultimately drive larger value flows.

The InfoFi landscape in 2026: established foundation, proven use cases, institutional adoption beginning, infrastructure maturing. The next phase: integration into mainstream information systems, replacing legacy data marketplaces, becoming default infrastructure for information exchange.

BlockEden.xyz provides enterprise-grade infrastructure for Web3 applications, offering reliable, high-performance RPC access across major blockchain ecosystems. Explore our services for InfoFi infrastructure and data market support.

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