The $100M Question: Which Intent Platform Strategy Wins?
The intent infrastructure space just became a full-blown platform war, and as someone who spends his days evaluating where the venture capital is flowing and what founders should be building on, I think this is one of the most consequential battles in crypto right now. Let me break down the three competing strategies and where I think the smart money should be.
Anoma: The Full-Stack Bet
Anoma raised over $100M to build an entirely new blockchain around intents as a native primitive. Their thesis is radical: do not bolt intents onto existing infrastructure – rebuild the entire stack from scratch. The Anoma architecture provides intent formulation, counterparty discovery, solving, and settlement as first-class protocol features. They use encrypted intents for privacy and support cross-chain execution natively.
From a business strategy perspective, this is the “build the whole operating system” play. Think early iOS versus mobile web apps. The upside is enormous if they achieve adoption: they become the foundational layer for a new computing paradigm. The risk is equally enormous. By 2025, Anoma was already powering advanced DeFi agents, but network effects in crypto are ruthless. You need developers, users, and liquidity simultaneously.
Flashbots SUAVE: The Marketplace Play
Flashbots took a fundamentally different approach with SUAVE. Rather than building a new chain, they are building a decentralized MEV marketplace where solvers compete on block building. SUAVE launched in 2025 and integrates with Ethereum L2s, positioning itself as infrastructure that existing chains can plug into.
This is the marketplace strategy, more akin to Stripe than to iOS. Lower adoption barrier, faster time to market, but potentially lower margins and less lock-in. SUAVE reduces centralization risks in block auctions, which is a real selling point for L2s worried about sequencer concentration.
Application-Layer Intents: The Pragmatist Camp
Then there is the application-layer approach. CoW Protocol pioneered batch auctions and now processes over $10B in monthly volume in 2025, expanding cross-chain. UniswapX uses Dutch auctions with Across integration for cross-chain execution. 1inch Fusion and Fusion+ handle cross-chain intent swaps across 13 or more networks.
These protocols add intents on top of existing chains. Simpler, faster to deploy, already generating massive volume. The trade-off is that they are constrained by the underlying chain architecture.
Where the Venture Dollars Flow
Here is my read on where the capital is going: protocol-layer intent infrastructure (Anoma, SUAVE) is attracting the large institutional checks, the $50M-plus rounds from funds betting on paradigm shifts. Application-layer intent protocols are generating revenue now but raising smaller rounds.
The critical question for builders: do you build on a platform that exists today and works (UniswapX, CoW) or bet on a platform that could be 10x better but might not achieve escape velocity (Anoma)? My instinct says the application-layer protocols win the next 18 months, but the protocol-layer plays win the next 5 years – if they survive the adoption valley. This is exactly the kind of platform timing decision that makes or breaks startups.
What does this community think? Are we in the “application layer is good enough” phase, or is the full-stack intent thesis already winning mindshare?